SUMMARY

As an SEO Specialist, you will be responsible for executing and optimizing search engine strategies to enhance organic visibility for 18 Paul Davis Restoration (PDR) Franchises.

EDUCATION AND EXPERIENCE

• College Degree in Marketing, Business, Computer Science or another relevant field. Bachelors degree encouraged
• Minimum of 2 years of applied technical experience
• Experience and proficiency in WordPress
• Experience with HubSpot or other CRM tools
• Experience and proficiency with Google performance tools

• Conduct keyword research to identify strategic opportunities aligned with PDR goals and patient needs.
• Optimize on-page elements such as meta titles, descriptions, headers, and content structure for improved search engine visibility.
• Monitor and analyze website performance using tools like Google Analytics, Search Console, and Rank Math to track progress and identify areas for improvement.
• Manage technical SEO audits and coordinate with web development teams to resolve issues such as site speed, mobile optimization, and crawl errors.
• Stay up to date with evolving SEO trends, algorithm changes, and industry best practices to ensure continued growth in organic traffic.
• Report on SEO performance regularly, providing insights and actionable recommendations to stakeholders.