OVERVIEW

We are seeking a talented and motivated SEO Specialist to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimisation techniques and strategies, with a proven track record of improving website visibility and driving organic traffic. As an SEO Specialist, you will play a crucial role in enhancing our clients online presence in search.

EXPERIENCE

• Proven experience in SEO roles with demonstrated success in improving search engine rankings.
• Proficiency in using SEO tools such as Google Search Console, Screaming Frog, Ahrefs, Google Tag Manager, and various analytics platforms.
• Familiarity with content management systems (CMS), particularly WordPress.
• Understanding of HTML and JavaScript is advantageous for implementing technical SEO changes.
• Experience in social media management is a plus, enabling effective promotion of optimised content across platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions based on findings.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively within a team environment.
• Some knowledge of PPC and funnel building would be advantageous (but is not critical).
  If you are passionate about digital marketing and possess the skills necessary to drive successful SEO initiatives, we encourage you to apply for this exciting opportunity!
  Job Type: Full-time
  Pay: £30,000.00-£40,000.00 per year

Additional pay:

• Yearly bonus

Benefits:

• Company pension
• Free parking
• On-site parking
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Stoke-on-Trent ST3 1PR: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Stoke-on-Trent ST3 1P

• Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic.
• Conduct keyword research and optimise website content accordingly.
• Monitor and analyse website performance using tools such as Google Analytics, Google Search Console, and Google Tag Manager.
• Optimise on-page elements including metadata, headings, images, and internal linking structures to enhance user experience and search engine visibility.
• Collaborate with content creators to ensure that all content is optimised for SEO best practices.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure continuous improvement in strategies.
• Provide regular reports on SEO performance metrics and recommend actionable insights for optimisation.
• Fluent with Google Merchant Centre and managing Google Business Profiles
• Knowledge of best practices for outreach and link building