We are seeking a results-driven and experienced SEO & Digital Ads Specialist to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing SEO strategies, Google Ads campaigns, and Meta (Facebook/Instagram) advertising to drive traffic, increase conversions, and maximize ROI.

QUALIFICATIONS:

• Proven experience (2+ years) in SEO and running Google & Meta Ads.
• Strong understanding of Google Ads Manager, Meta Business Suite, and SEO tools like SEMrush, Ahrefs, Moz, etc.
• Knowledge of website analytics tools (e.g., Google Analytics, Tag Manager).
• Strong analytical skills and attention to detail.
• Ability to manage multiple campaigns and priorities.
• Excellent written and verbal communication skills.
• Google Ads and/or Meta Ads certification is a plus.

PREFERRED SKILLS:

• Experience with WordPress or other CMS platforms.
• Basic HTML/CSS knowledge.
• Experience in remarketing and funnel-building strategies.
  Job Type: Full-tim

• Develop and implement effective SEO strategies (on-page and off-page).
• Perform keyword research, site audits, and competitor analysis to enhance rankings.
• Monitor, analyze, and optimize website performance using tools like Google Analytics, Search Console, and SEMrush.
• Plan, create, and manage Google Ads (Search, Display, Video) campaigns.
• Create and manage Meta Ads (Facebook & Instagram) including A/B testing, targeting, and budgeting.
• Continuously analyze and improve ad performance to achieve KPIs and reduce cost per conversion.
• Collaborate with designers and content creators to produce effective ad creatives.
• Prepare regular performance reports and present actionable insights.
• Stay up-to-date with the latest trends and best practices in SEO and digital advertising.