Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
Proactive monitoring and actioning of all SEO Metrics
Perform ongoing keyword discovery, expansion and optimization
Perform site level optimization: improving site structure, page construction, compelling SEO copywriting, updating metadata and all tags (h1, alt, etc.)
Managing execution of SEO strategies, including keyword strategy implementation, upper navigation implementation and executing tactical strategies based on competitive analysis.
Identify key editorial optimizations to improve SEO performance of core pages.
Conversion optimization and testing, site inner linking and architecture strategy
Performing competitive research and identify opportunities (content gap analysis)
Presenting audits and reports to clients.
Driving strategy to acquire backlinks that positively impact organic rankings
In-depth analysis of potential inbound links to meet quality standards.
Reaching out to bloggers and influencers via email, twitter, blog comments, Facebook and on the phone
Competitor analysis - keep track and decode their link building strategies.
Identifying and removing any potentially harmful backlinks that could negatively affect website’s ranking
Identification of link spam issues
Qualify websites for potential link opportunities
Keep track of all activities including outreach efforts, links built, anchor text used, domain and page authorities of all acquired links
Research and recommend Postmedia properties for link acquisition.
Linked-in
Google