SEO TEAM LEAD / SEO SPECIALIST

Company: HomeBuilder Marketers
Location: Remote (Canada-based preferred)
Salary: $24,000 – $48,000 CAD/year (Salaried Position)
Schedule: Monday–Friday, daily 6:30 a.m. PST team meeting

ABOUT US

HomeBuilder Marketers helps home builders across North America — and now internationally — dominate their markets through tailored digital marketing. While SEO is a core part of what we do, our clients also rely on us for website development, Facebook ads, Google ads, CRM setup and management, and more.
Our clients are typically established builders with solid websites in place. We focus on taking them from “good” to “market leader” through coordinated, high-performance marketing strategies.

THE ROLE

We’re looking for a hands-on SEO Team Lead / SEO Specialist who will take complete ownership of our SEO department. You will lead the team, hire and fire as needed, manage resources effectively, and be fully responsible for delivering measurable SEO results for our clients.
While SEO is your specialty, you’ll work closely with our web, ads, and CRM teams to ensure that SEO integrates seamlessly with the rest of our clients’ marketing efforts.

KEY RESPONSIBILITIES

• Lead and grow the SEO team, ensuring all KPIs are met or exceeded.
• Take full ownership of client SEO success — strategy, execution, and results tracking.
• Manage hiring, performance reviews, and team development.
• Build high-quality backlinks and execute link-building campaigns.
• Coordinate press releases and off-page SEO initiatives.
• Improve on-site content scores (content team provides the writing).
• Conduct technical SEO audits and implement fixes, especially for WordPress.
• Resolve indexation, crawl, and performance issues.
• Collaborate with other departments (ads, web dev, CRM) for unified client strategies.
• Attend daily morning video meetings at 6:30 a.m. PST.