ABOUT US

TxtCharlie represents some of the most exciting automotive brands in the world, including Morgan Motor, Moke International, and T-rex Campagna. We combine luxury, performance, and style—and we’re looking for someone who can make our online presence as bold as the cars we sell.

JOB SUMMARY

We are seeking a detail-oriented and results-driven Web Optimization Specialist to join our dynamic digital marketing team. The ideal candidate will possess a strong understanding of SEO, web analytics, and conversion optimization strategies. This role involves enhancing website performance, improving user experience, and driving organic traffic through effective optimization techniques. The Web Optimization Specialist will collaborate with cross-functional teams to implement best practices in digital marketing and ensure our online presence is competitive.

QUALIFICATIONS

• Proven experience in web optimization, SEO, and conversion-focused strategies
• Proficiency in Google Analytics, Meta, Search Console, and other SEO tools
• Experience with HTML, CSS, JavaScript, and CMS management, especially WordPress
• Familiarity with link building, keyword research, and e-commerce optimization
• Strong understanding of digital marketing principles, including social media management
• Attention to detail, problem-solving skills, and ability to work cross-functionally

THE ROLE

You will be responsible for improving search rankings, driving targeted traffic, enhancing site performance, and ensuring a seamless user experience. The ideal candidate will have proven SEO experience, strong knowledge of analytics and SEO tools, and skills in website management (WordPress), with basic HTML/CSS a plus. You’ll develop and execute SEO strategies, optimize site content and structure, monitor performance, and troubleshoot issues to keep our online presence competitive and high-performing.

KEY RESPONSIBILITIES

• Develop and execute SEO strategies to improve organic visibility and search rankings
• Conduct keyword research and optimize on-page elements, metadata, and content structure
• Monitor and analyze website performance using Google Analytics, Adobe Analytics, and SEO tools
• Implement technical SEO best practices to improve site speed, indexing, and user experience
• Manage and update content in CMS platforms, including WordPress
• Optimize e-commerce platforms for conversions through A/B testing and UX enhancements
• Utilize Google Search Console and Tag Manager for tracking and troubleshooting
• Collaborate with marketing on digital campaigns, including social media and SEM
• Stay current on SEO, SEM, and digital marketing trends