SFDC Marketing BSA at Zensar Technologies UK Ltd

Pune, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

15 May, 26

Salary

0.0

Posted On

14 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Salesforce, Business Analysis, Agile, Integration Management, UAT, Process Optimization, Data Governance, Stakeholder Management, Root Cause Analysis, User Stories, Marketing Automation, Lead Management, API, Data Hygiene, SOX Compliance, Vendor Management

Industry

IT Services and IT Consulting

Description

Stakeholder & Technical Liaison: Work closely with development teams and architects to solve business problems. Translate business requirements into technical specifications for the development team. Business Analysis: Analyze complex business requirements, perform gap analysis, and conduct root cause analysis. Develop business case documents, process diagrams, and use cases. Agile Project Management: Drive Agile ceremonies, including writing user stories and acceptance criteria, leading backlog grooming sessions, and facilitating sprint demos. Integration Management: Manage and optimize the integrations between SFDC and other key marketing and sales platforms, such as Salesforce CRM, webinar platforms (e.g., Zoom, Goldcast), ABM tools (e.g., 6sense, Terminus), and data enrichment services (e.g., ZoomInfo, Lusha). User Acceptance Testing (UAT): Facilitate and lead all phases of user testing, including planning, execution, and sign-off, to ensure solutions meet business needs. Process Optimization: Analyze, design, and implement marketing automation workflows and processes to improve lead management, campaign execution, and reporting. Data Governance & Compliance: Maintain the health and integrity of the marketing database, overseeing data hygiene and compliance with regulations (e.g., GDPR, CCPA). Ensure all processes adhere to SOX, business controls, and IT general controls. Relationship Management: Manage relationships with stakeholders and vendors, handling day-to-day interactions and escalations to ensure alignment and project success. At Zensar, we’re “experience-led everything”. We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus. Part of the $4.8 billion RPG Group, we’re a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself. We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.

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Responsibilities

This role involves acting as a technical liaison, translating complex business requirements into technical specifications for development teams, and driving Agile ceremonies like user story creation and backlog grooming. The individual will also manage and optimize integrations between Salesforce Marketing Cloud and various sales/marketing platforms.