SFMC Consultant | Hybrid - Makati/BGC at Tasq Staffing Solutions, Inc.

Makati, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

0.0

Posted On

19 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SFMC, Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder, AMPScript, SQL, SSJS, Contact Builder, Marketing Cloud Connect, Stakeholder Management, Datorama, Einstein, Data Modeling, Deliverability

Industry

Staffing and Recruiting

Description

Roles & responsibilities Workstream Leadership & Delivery Management Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance. Manage project risks, dependencies, sprint backlogs, and quality gates. Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams. Solution Architecture & Platform Integration Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder. Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines. Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect. Data, Audience & Personalization Strategy Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes. Ensure compliance across consent management, deliverability best practices, and privacy requirements. Analytics, Optimization & Value Realization Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement. Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives. Team Leadership & Knowledge Development Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality. Contribute to capability building, reusable accelerators, playbooks, and best practice assets. Required Skills & Expertise SFMC Platform Expertise Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio. Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic. Consulting & Leadership Skills Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans. Strong stakeholder management, facilitation, and communication skills with senior business and technical teams. High-quality documentation, solution storytelling, and synthesis of technical and functional inputs. Data & Integration Acumen Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships. Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems. Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices. Analytics & Optimization Skills Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama). Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization. Qualifications B.E./B.Tech/MBA 5 - 8 years of experience in Marketing Automation, MarTech, or SFMC delivery. Additional Details Work arrangement: Hybrid - Makati or BGC office

Responsibilities

The role involves leading end-to-end SFMC workstreams, encompassing requirements gathering, solution design, planning, and delivery governance while managing project risks and facilitating technical workshops. The consultant will also architect SFMC solutions, oversee integrations with systems like Salesforce CRM, and define data and personalization strategies.