Shopper Experience Manager - Family Care

at  KimberlyClark

IT STARTS WITH YOU. RIGHT HERE AT KC AUSTRALIA

You might have heard of us. You might not. But you definitely know our trusted brands, like Huggies, Kleenex and Viva. In fact, we’ll wager you’ve probably used our products today!
Kimberly-Clark is a global personal care company. Spanning over 300 locations, our notable brands are an essential part of life for one-quarter of the world’s population. We’re proud of our size, scale and impact. But when you join us, you’ll find there’s much more to who we are. Because a role with us is about the care you take, the connections you make and the opportunity to build a better world.
Bring your big ambition and make a visible, meaningful difference, right here, with K-C Australia.

OWN THE OPPORTUNITY

To support the growth of our Family Care business we are seeking an experienced Shopper Experience Manager to join our Family Care marketing team. The role is an amazing opportunity for the successful individual to plan and own how our commercial strategies are translated into how we engage our shoppers within Supermarket and Omni Channel touch points.
You will be responsible for deploying excellence in strategic thinking/executional best practice across shopper messaging, point of sale (physical and digital) as well as shopper marketing programs designed to drive further brand loyalty and have a direct impact of sales in store. You will also bring shopper insights back into the strategy creation internal to make for better decision marketing and innovation.

REQUIREMENTS

• Relevant experience (5+ years) in Shopper Marketing, Commercial and/or Brand Management within the CPG/FMCG industry
• Experience in activations and shopper campaigns within Key Accounts
• Experience in sales and /or category development advantageous
• Previous team or project leadership experience with emphasis on managing projects as well as creative agencies and production agencies
• Detailed understanding of consumer, shopper and customer needs/dynamics
• Previous experience managing large budgets and relevant monthly processes

• You will partner with the category, sales, operations and marketing teams to develop shopper platforms that drive our brands in context of the category visions and growth drivers while ensuring they live across channel
• Identify and define opportunities to constructively influence shopper behaviours uniquely based on channel and medium
• Identify opportunities for competitive advantage and/or areas of risk for our brands through rigorous monitoring and assessment of KC and competitor visibility and impact at all shopper touch-points
• Retailer specific shopper engagement opportunities through understanding of distinct shopper and mission profiles and shopper engagement strengths
• Review and develop shopper marketing plans to stimulate category participation incorporating into the annual brand plans
• Define and set annual business KPI’s/milestones for shopper engagement programs by channel
• Develop customised category/customer solutions based on identified areas of growth
• Track performance/ROI on total campaigns as well as ensure the timely production and delivery of physical elements, working across design and production agencies in collaboration with the operations team
• Manage the total trade spend budget and ensure that monthly tracking and reporting is completed timely