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Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Job Description:
As Shopper Marketing Lead, you’ll be at the forefront of shaping our newly established Trade Media function—bridging the gap between brand strategy and in-store execution. You’ll define how our brands come to life for shoppers across the UK’s leading Grocery and Non-Grocery retailers, ensuring a seamless and compelling presence at the point of sale.
In this highly collaborative role, you’ll partner closely with Sales and Marketing to transform category visions into actionable, insight-led plans that drive visibility, conversion, and real business growth. If you’re excited by the opportunity to build, influence, and make a tangible impact in a fast-paced environment, this is your moment

• Shopper Marketing Planning & Execution: Lead the development and execution of omnichannel shopper marketing plans for all brands, leveraging deep shopper and category data alongside wider brand strategy and goals. Develop and execute the annual trade PR plan.
• Trade Communications & Asset Development: Work with central Brand Development Teams and key agency partners to deliver compelling trade toolkits and assets.
• Product Launch Support: Support core and innovation product launches in line with brand strategy. Enable best-in-class tradeshow execution for non-grocery partners.
• Performance Management & Measurement: Accountable for annual trade media budget planning and monthly delivery. Understand past performance and leverage shopper and category data to improve future strategies. Measure and report on the success of initiatives post-activation.
• Cross-Functional Collaboration: Align annual shopper briefs with Brand Leads. Influence across the organisation to achieve brand objectives, with a strong focus on central Marketing, Sales, and Category relationships.
• Leadership & Team Management: Lead a team of two direct reports. Demonstrate thought leadership to drive business forward. Lead connection with buyers on shopper activation plans.