JOB DESCRIPTION:

A fantastic opportunity to report directly to the Shopper Marketing Director at Mars Pet Nutrition, where you will take the lead in planning, developing, and executing shopper marketing campaigns, including marketing strategies for our eCommerce and Omni Retailers.
You’ll leverage data insights and align strategies with key business objectives to deliver impactful shopper marketing initiatives that drive conversion. By designing and implementing seamless, personalised experiences at scale, you’ll enhance the entire purchase journey and maximise conversion at every touchpoint. Success in this position is achieved through a “Triple Win” approach—focusing on the Value Proposition, Consumer Journey, and Impact Evaluation.
In addition, you will collaborate closely with our Sales and Marketing teams, and work with priority customers based on the Strategic Channel Matrix (SCM). Additionally, you will serve as the subject matter expert for Retail Media, managing budget execution as allocated by the Customer Leader.

ABOUT US:

What do MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, MASTERFOODS ® and ROYAL CANIN® have in common? They’re all made by Mars. We’re a family-owned, principle led business that’s been making products for people (and the pets they love) for more than 100 years. Together, our 125,000+ Associates around the world are empowered to take action every day towards the world we want tomorrow. Because we know, the world we want tomorrow starts with how we do business today.
For more information visit careers.mars.com
Mars promotes and fosters a culture of Inclusion and Equal Opportunity Employment everywhere we operate. We treat our people and applicants with fairness, dignity and respect, understanding that the uniqueness of all applicants makes a difference in our business. All qualified applicants will be considered for employment, and their diversity welcomed. If you need assistance or an accommodation during the application process, the company is pleased to provide such assistance.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request

KEY RESPONSIBILITIES

There are 5 key areas were this role needs to deliver on:

• New Growth Models –Accelerate the growth in our Must Win Battles. Work with the key stakeholders to propose and negotiate our Retail Media Plans with support of our Agencies in order optimise our shopper reach and ensure conversion to purchase.
• Excellence in Execution –Focusing on our SCM choices and must win portfolio battles, play a key role in executing all elements in the customer journey in full, on time, and to a high standard, Using key insights, retailer assets and JBPs, effectively deploy the annual activation calendar by leveraging brand tool kits, developing sell stories, increasing physical distribution, driving brand equity and converting more transactions on the path to purchase..
• Ensure Quality Growth – Continuously take decisions and adapt our Marketing Plans together with the retailers in order to maximise growth potential and profitability; Key role in supporting the Joint business plans with our Retailers and to be able to optimise the plan deployment with continuous learnings
• Deliver Perfect Digital Store Recommendations Work with the Connected Commerce Leader and develop key recommendations and initiatives to improve shopper journey score for key customers, including analytics tools and other resources.
• Premiumisation of our business – Link Portfolio Profitability with our Activation plans to convert & retain shoppers.

In this role, building influential relationships with key customer stakeholders is essential for effectively executing campaigns, identifying opportunities for continuous improvement, and preparing for future activations. In addition, you:

• Are a driven and enthusiastic individual with experience in the FMCG sector or the pet food industry.
• Possess some expert Marketing skills with strong communication & motivational skills with a commercial mindset.
• Have a positive can-do attitude, flexible, ability to deliver through complexity and change and a good team-player.
• Can work independently, are a self-starter with the willingness to travel to other manufacturing sites.
• Thrive in a fast-paced environment, with the ability to prioritise effectively and focus on initiatives that will drive the greatest commercial impact