Shopper Marketing Senior Analyst at PepsiCola Bottling Company of New York Inc

Purchase, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Shopper Marketing, Omnichannel Program Execution, Joint Business Planning, Data Analysis, Insight Translation, Cross-functional Collaboration, Program Management, Budget Management, Sell Deck Creation, Customer Understanding, Creative Agency Management, Influencing Skills, Analytical Thinking, Problem Solving, Communication, Presentation

Industry

Food and Beverage Services

Description

Overview The PepsiCo Commerce Marketing Team is looking for a dynamic, highly collaborative team player to serve as the Senior Analyst on the Dollar General Commerce Marketing Team (PBUS). The Dollar General Commerce Marketing Team oversees the PepsiCo marketing efforts at Dollar General, one of PepsiCo’s key retail customers, in close collaboration with the Dollar General Customer Team (PCT), PepsiCo Retail Media Team, and Brand Commercial Teams—this high-energy, passionate group brings enthusiasm to driving the PepsiCo business at Dollar General! As part of this team, the Shopper Marketing Senior Analyst will lead the execution of omnichannel shopper marketing programs across the PepsiCo Beverages portfolio and support key elements of the Joint Business Planning (JBP) process. You will play a critical role in delivering high-impact programs that grow PepsiCo Beverages (volume, sales, share) while strengthening brand equity with Dollar General shoppers. You’re a great fit if you are energized by solving real shopper problems, turning insights into activation, and bringing breakthrough marketing ideas to life through tight, cross-functional collaboration. This role develops and showcases your ability to: Strategically evaluate business and customer opportunities, Build deep customer understanding, Translate insights into actionable programs, and Bring ideas to market through partnership with sales, digital media, brand, innovation, and commercial marketing teams to drive results This role reports into the Marketing Manager on the Dollar General Commerce Marketing Team and includes regular collaboration with the Marketing Director. Responsibilities Support the PepsiCo Beverages shopper marketing agenda, from planning and sell-in and through in-market execution Create sales/customer-facing sell decks and playbook communication tools to ensure flawless shopper marketing program execution Collaborate with commercial and brand teams on Dollar General shopper marketing plans, inclusive of digital/social/mobile/in-store strategies, innovation support, and creative traffic- & basket-driving and brand-building programs Build strong working relationships across internal PepsiCo teams and external customer teams (Sales, Marketing, Media, Operations) Partner with agency and brand teams to develop and execute promotional and customer-specific merchandising programs Partner with Insights and Category Management to analyze/synthesize data (e.g., POS), inform strategy, and support initiative development Support in synthesizing detailed post-plan analysis on campaigns and drive recommendations for future optimizations Manage team/program budget with rigor and transparency Manage key standing forums and share-outs among Sales, Commercial and Brand stakeholders with organization and leadership Compensation and Benefits: The expected compensation range for this position is between $88,200 - $147,650. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Skills & Capabilities Proven track record identifying consumer insights and translating them into effective marketing programs; hands on use of data Creative thinking, analytical thinking, and problem solving skills Strong collaboration, project management, and influencing skills in a matrix environment Excellent written and oral communication; ability to partner at all levels of the organization Demonstrated professional maturity, manage up/down; strong interpersonal skills for interaction with internal/external senior leaders Customer facing experience and comfort presenting to external organizations Creative agency management experience; expertise in developing and managing promotions/campaigns, from briefing through execution Minimum Qualifications Undergraduate degree, Marketing concentration preferred Work Experience 2-3 years of prior Marketing experience in relevant fields Prior Marketing and/or Integrated Brand Marketing experience within C EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement

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Responsibilities

The Senior Analyst will lead the execution of omnichannel shopper marketing programs for the PepsiCo Beverages portfolio at Dollar General and support key elements of the Joint Business Planning process. Responsibilities include supporting the shopper marketing agenda from planning through execution, creating sales-facing materials, and collaborating on digital/social/in-store strategies.