Shopper Marketing Specialist
Marketing
Budapest
Full-time
Hungary
Job Description

ABOUT THE ROLE

The Shopper Marketing Specialist plays an important role to improve productivity of our promo investment and ensure professional approach to the partners included in trade channels, both directly and by supporting account management. The job holder is responsible for translate marketing concepts into retail approach and the above should ultimately contribute to increased sales volume/value and higher sales efficiency in trade channels.

RESPONSIBILITIES

• Responsible for trade marketing activities in dedicated accounts
• Developing, executing, and evaluating tailor made promotions
• Analyze and present channel specific and named chain (ACNielsen) data to key account management in coffee & tea categories monthly
• Support marketing and sales in NPD (new product development) activities, by developing related trade argumentation, shelf plans, tailor made promotions and presentations
• As Promo Specialist, responsible for improving promo ROI based on improved promo planning and evaluation
• Establish per account promo plan in line with marketing and channel focus -> run promos of the appropriate brand / size / mechanism of the given account
• Ensure relevant in-store execution through KAMs, place mass secondary placements at hot points with high quality price communication
• Quarterly evaluate promotions and make proposals for the future (keep and implement only promotions that are profit and volume wise)
• Develop and implement tailor made shelf plans
• Develop POS material in order to secure appropriate appearance of our products in the stores in case of promotions and NPDs
  Qualifications
  If you have the courage and confidence to venture into new cultures & territories, and you’re brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.

FOR THIS ROLE AS A SHOPPER MARKETING SPECIALIST, WE’RE LOOKING FOR SOMEONE WHO HAS THE FOLLOWING SKILLS AND EXPERIENCE:

• 3 years relevant experience in Trade Marketing and/or Category Management within FMCG
• Minimum BA degree, preferably in Marketing or Business
• Fluent Hungarian and English (written, verbal) is a must
• Following are of an advantage:
• Practice in AC Nielsen, GFK, MS Office
• Technical Knowledge of POS Production (Print, Permanent, Temporary)
• Experience in working with Agencies or Production suppliers
• Excellent presentation and communication skills
• Strong planning, prioritization and project management competencies
• Goal oriented mindset and highly motivated personality
• Ability to multi-task and work in a fast-paced environment is a must
• Strong interpersonal skills that facilitate cross departmental networking
• Conscientious, passion for details, self-driven
• Creative mind, not afraid to question and improve “status quo”
• Independent, always striving to go the extra mile to deliver excellent performance
• Ability to work effectively both with peer group and external vendors
• Resilient team player with a positive attitude
• Driving license and driving experience
  Additional Information