Sierra Brand Marketing Supervisor at TJX Companies

Framingham, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

95000.0

Posted On

27 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Communication, Collaboration, Media Partnerships, Social Media Strategy, Content Development, Creative Development, Media Trafficking, Data Analysis, Budget Management, Interpersonal Skills, Microsoft Office, Decision-Making, Innovative Thinking, Risk-Taking, Listening Skills

Industry

Retail

Description

Sierra At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer. Job Description: Supervisor, Sierra Brand Marketing The Opportunity: Contribute To The Growth Of Your Career. Sierra started as a single brick and mortar store in 1986. Back then, we were known as Sierra Trading Post and had a commitment to bringing shoppers amazing deals on incredible brands. Today, we’ve got a shorter name and more stores, but we’re still dedicated to helping people save on their favorite active and outdoor brands. From walking your dog, to running your first half marathon, Sierra’s got everything you need to get moving for A LOT less. The Supervisor for Sierra Brand Marketing supports the implementation of the multi-channel brand marketing strategy intended to drive short- and long-term growth of the brand. This includes stewardship of a distinct brand strategy and platform that informs annual marketing and communication plans, and all resulting advertising, content development and distribution, and partnerships across paid media channels. Reporting directly to the Manager of Marketing for Sierra, this individual will support marketing programs designed to generate growth in the Sierra business by building brand awareness and driving traffic to Sierra Stores & Site. The supervisor works closely with internal cross-functional partners and agency partners, ensuring marketing efforts align with business objectives and support the brand’s overall growth plan. Who We Are Looking For: You. Working with Manager Of and AVP, supports production of all marketing campaigns for Sierra including Video, Audio and Media Partnerships. Ensures connectivity of campaigns across all marketing channels including Retail, Earned, and Owned (organic social, website, email) Oversees paid social strategy and content development in partnership with creative agency and internal creative team Oversees creative development and execution of elements of the media plan including display ads and paid search elements Oversees media trafficking in partnership with creative agency and internal media and digital marketing teams Supports Integrated Agency Team (IAT) team in partnership with Manager Of Partners with TJX Consumer Insights team to understand marketing content performance; utilizes data to influence strategy and creative direction for media channels Manages internal reporting including: monthly media plans, monthly paid social performance, and media partnership performance Maintains, monitors, and reports the Marketing budget Special projects as assigned Qualifications Bachelor’s Degree in advertising, marketing or communications or equivalent experience 5+ years of Marketing experience for an advertising agency or CPG/retail business Excellent written and verbal communication skills Strong interpersonal skills resulting in effective communication and collaboration. Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook Ability to build relationships with all levels within an organization Deep listening and inquiry Collaborative, participatory decision-maker Innovative, calculated risk-taker who learns from mistakes This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote. Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information. In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law. Address: 550 Cochituate Road Location: USA Home Office Framingham MA 550 Cochituate Rd This position has a starting salary range of $74,500.00 to $95,000.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience. TJX is the leading off-price apparel and home fashions retailer in the U.S. and worldwide, with four global home offices, seven brands, and nearly 4,700 stores in nine countries, and five distinctive branded e-commerce sites. As Associates, we make a difference with our contributions - collaborating in delighting shoppers with hidden treasures. At TJX, honesty, integrity, and treating each other with dignity and respect matter. We offer great opportunities, an incredible culture, and a sense of excitement for the future. Every day is a new adventure, a fresh chance to experience retail. We're not afraid to stand out. Stand apart. Stand for something.

Responsibilities

The Supervisor for Sierra Brand Marketing supports the implementation of the multi-channel brand marketing strategy to drive growth. This includes overseeing marketing campaigns, ensuring alignment with business objectives, and managing partnerships across various media channels.