SMM/AD-CV MKT-上海 at AstraZeneca

, , China -

Full Time

Start Date

Immediate

Expiry Date

03 Jul, 26

Salary

0.0

Posted On

04 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand strategy, Marketing plans, Market research, Public relations, Advertising, Direct-to-consumer, Managed markets, Sales leadership, Pharmaceutical commercialization, Project management, Strategic planning, Healthcare environment

Industry

Pharmaceutical Manufacturing

Description

Typical Accountabilities: • Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions. • Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning • Works closely with sales leaders to identify opportunities/issues • Participates in development of training for field/customer service personnel on brand information Typical People Management Responsibility (direct / indirect reports): • Approximate number of people managed in total (all levels) - What is the global remit? (how many countries will the role operate in?): Education, Qualifications, Skills and Experience: • Essential: Bachelor’s Degree; Marketing and/or promotions experience; Experience developing a strategy and executing on that strategy; Experience managing complex projects; Understanding of the development and commercialization of pharmaceutical products in the US; Understanding of the US Healthcare environment • Desirable: MBA in relevant field; Experience in Consumer and/or Managed Markets strategy; Experience in Insight/Market Research; Sales and/or Sales Leadership experience; Experience in Emerging or DFL role Key Relationship to reach solutions: • Internal (to AZ or team): • External (to AZ): Date Posted 03-4月-2026 Closing Date 29-4月-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.

Responsibilities

The role involves leading the development of brand strategy and marketing plans while analyzing market research and advertising efforts. It also requires close collaboration with sales and consumer teams to ensure successful product positioning and field personnel training.