POSITION DESCRIPTION

We are seeking a seasoned market ing leader with a comprehensive B2B and B2C background to lead our marketing initiatives in the ANZ region. Reporting to the Vice President, Global Consumer Marketing , this pivotal role will be responsible for driving growth , ensuring alignment between Provider and Consumer marketing efforts, and building on ANZ’s internal reputation as a pioneer in consumer-centric marketing. Success in this role requires exceptional leadership skills, proven excellence in partnering with commercial teams to drive enterprise value. Influencing skills will be a critical enabler for the successful candidate, managing many and varied relationships with key stakeholders including regional and global teams such as Comm unications , Creative and Digital , Product and Revenue. In order to succeed in this role you will be a consumer-first, passionate and inspirational leader who can compel your team and those around you to take action in pursuit of delivering better sleep to more people.

TOP 5 REQUIRED SKILLS

Collaboration and influencing : Delivering impact through solid business relationships that drive the consumer marketing function to new heights and elevates the credibility of the marketing function as a whole
Leadership : Directly manage a small team as a player/coach and act as a leader in all engagements across the organisation , always thinking Resmed first as opposed to self or function
Challenger : High comfort levels acting as a change maker and first mover delivering transformational work that drives business o utcomes
Advocacy : Champion the consumer marketing function and our work, ensuring we build organisational understanding of the importance of focusing on the consumer audience and the ability of this focus to deliver business resul ts
Omnichannel : Naturally a connective thinker with a knack for understanding channel dynamics and synergies and the impact of a 360-degree strategy on business results Contribute positively to the overall consumer marketing function and actively work to support the broader team objectives beyond immediate market

• Partner with revenue, product and marketing colleagues to lead and shape impactful consumer marketing efforts, setting a new standard for our industry in terms of reaching and converting consumers across the entire funnel
• Own, lead, craft, and execute the ANZ health consumer marketing strategy in accordance with commercial objectives, clearly linking budget and resource deployment to business impact
• Design and execute comprehensive multi-channel consumer marketing campaigns for the ANZ market, setting clear channel KPIs and building our knowledge database for future marketing initiatives
• Partner closely with colleagues in Provider Marketing, Brand, Comms pods and delivery functions to bring a comprehensive approach to key initiatives such as product launches, brand campaigns, consumer- or provider-led efforts
• Partner closely with the revenue team in support of sales objectives for all channels, including Direct To Consumer (retail, e-comm and consumer care centres)
• Lift overall awareness and lead generation for ANZ
• Evaluate marketing effectiveness and report at regular intervals on performance and learnings
• Own media investments and effectiveness, partnering with agencies and partner with marketing analytics colleagues to measure, understand and improve these investments
• Proactively suggest partnerships and other sources of lead generation
• Contribute proactively to the global Resmed consumer marketing efforts outside your immediate market and region
• Present confidently and with passion to elevate the organisations understanding of the consumer marketing function as a contributor to Resmed’s success