Social Account Director (6m FTC) at T&P

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

05 Aug, 26

Salary

0.0

Posted On

07 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social-First Client Leadership, Social & Creator Strategy, Team Leadership & Development, Commercial Acumen, Cultural & Platform Fluency, Integrated Campaign Management, Data & AI Proficiency, Influencer Marketing, Budget Management, Social Listening, Performance Measurement, Client Relationship Management

Industry

Advertising Services

Description

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The Role As an Account Director (Social), you are the strategic lead for the brand's social media and influencer marketing initiatives. You will be the primary senior client contact for all things social, responsible for driving the brand’s cultural relevance and fostering deep community engagement. This role requires a sophisticated understanding of digital culture, the creator economy, and platform dynamics. You will orchestrate the delivery of innovative, social-first campaigns, leading your team to execute flawlessly while championing the use of our AI-powered platform to deliver intelligent, data-driven insights and content at scale. This is a 6 month Fixed Term Contract with possibility to extend. Responsibilities Serve as the senior day-to-day lead and trusted advisor for clients on all social media and creator marketing strategies and activities. Lead the end-to-end management of social-first campaigns, ensuring they are delivered on time, on budget, and are strategically aligned with the brand's objectives. Manage, mentor, and develop a team of social media professionals (e.g., Social Account Managers, Community Managers), fostering a culture of excellence and innovation. Oversee the financial health of social and influencer projects, including accurate scoping, budget management, and forecasting. Collaborate with Social Creative Directors and Influencer Strategists to develop inspiring creative briefs that lead to best-in-class, platform-native work. Ensure the seamless integration of social and influencer activities within the broader marketing mix, working closely with brand, media, and PR teams. Drive the strategic use of our intelligent operating system for social listening, trend analysis, creator identification, and performance measurement to optimise campaigns in real-time. Key Skills Social-First Client Leadership. Proven experience managing senior client relationships focused on social media and influencer marketing, ideally for a major luxury or automotive brand. Social & Creator Strategy. Demonstrable expertise in developing and executing comprehensive social media and influencer strategies that build brand equity and drive business results. Team Leadership & Development. A skilled and motivational manager with a track record of leading high-performing social teams and nurturing talent. Commercial Acumen. Strong financial and commercial skills, with experience managing significant social media and influencer marketing budgets, negotiating with partners, and ensuring profitability. Cultural & Platform Fluency. A deep, native understanding of the social media landscape, digital culture, and the creator economy, with an intuitive sense of what will resonate with a luxury audience. Integrated Campaign Management. Expertise in orchestrating complex social campaigns and ensuring their effective integration with paid, owned, and earned media channels. Data & AI Proficiency. Strong analytical skills with proficiency in using social analytics, listening tools, and AI-powered platforms to generate insights, measure ROI, and inform strategic decisions.

Responsibilities

Serve as the senior strategic lead for social media and influencer marketing initiatives, acting as the primary client contact. Lead the end-to-end delivery of social-first campaigns while managing and mentoring a team of social media professionals.