Social and Community Product Lead, YouTube at YouTube
New York, NY 10023, USA -
Full Time


Start Date

Immediate

Expiry Date

30 Nov, 25

Salary

157000.0

Posted On

31 Aug, 25

Experience

4 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Copywriting, Crisis Communications, Analytics, Journalism, Public Relations, Content Strategy, Community Management, Social Media, Meltwater

Industry

Marketing/Advertising/Sales

Description

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; New York, NY, USA; San Bruno, CA, USA.

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree or equivalent practical experience.
  • 4 years of experience in marketing, social media, journalism, public relations, internal or executive communications, or a related field.

PREFERRED QUALIFICATIONS:

  • Experience in social media community management, copywriting, and content strategy.
  • Experience developing and executing multi-channel communication plans that balance business objectives, stakeholder feedback, and social platform capabilities.
  • Experience in brand crisis communications or acting as an on-call incident manager.
  • Experience with social analytics tools (i.e. Brandwatch, Sprinklr, Netbase, Meltwater) with the Understanding of editorial and creative content development, storytelling techniques, and external communications trends and best practices.
  • Knowledge of the YouTube ecosystem, including its products, policies, creator communities, and online cultural trends.
  • Ability to use data and analytics to inform communication strategies, measure impact, and understand audience engagement.

How To Apply:

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Responsibilities
  • Own the end-to-end social and community strategy for Go-to-Market launches in your product areas, from planning and prioritization, to content development for multi-channel communications.
  • Increase community connections by growing our YouTube Product Expert Program. Host external presentations, participate in events, and facilitate product trusted testers opportunities.
  • Improve our 24x7 social operations for your product areas, by developing clear guidelines, training materials, and processes for our global teams.
  • Draft and publish high-impact external communications, including Forum Posts, Social Posts (@TeamYouTube), Educational Campaigns in close collaboration with PR and Marketing partners.
  • Serve as a key communications leader during large-scale escalations and incidents for your product area, collaborating with Engineering, Product, and Trust and Safety teams to drive external communications and resolution.
    Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form
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