WHO ARE WE?

South Western Railway (SWR) operates over 1,500 services each weekday across the network and employs more than 5,000 people. We provide easy and convenient mobility, connecting people and communities in South West London, southern counties of England, and the Isle of Wight.

ABOUT THE JOB

South Western Railway (SWR) is looking for a creative and detail-oriented Social Media and Digital Content Executive to support the delivery of engaging, high-quality digital content across our website and social media channels.
Reporting to the Social Media and Digital Content Manager, you’ll help plan, create, publish and report on content that informs, inspires, and engages, while building meaningful connections with our audience. This role supports the wider digital and marketing strategy by helping to grow our brand presence, deepen customer engagement, and drive audience growth.
You’ll work closely with the Social Media and Digital Content Manager and collaborate with teams across the commercial function – including campaigns, CRM, design, and communications – to ensure our content is aligned, on-brand, and delivering impact.
The content you create will play a vital role in engaging customers in a factual and compelling way, providing up-to-date information and inspiration to support customer journeys, build trust, and ultimately encourage repeat travel.
This is a key support role within a fast-paced and evolving environment, where responsiveness, creativity, and attention to detail are essential.

EDUCATION

• Degree educated ideally in a related subject such as Marketing, journalism, or English, or equivalent qualification
• May have advanced diploma and/or technical qualification

JOB SPECIFIC KNOWLEDGE & SKILLS

• 3 years’ experience working in a similar digital content role
• Collaboration to create high-quality and high-performing digital content on various channels
• Demonstrable passion for digital content, storytelling and social media
• Strong written and verbal communication skills
• Team player who can build relationships with internal and external stakeholders
• Analysing performance metrics/data
• Familiarity with tools like Canva, Meta Business Suite, third-party Social Media Management tools, and CMS platforms (Sitecore preferred, but not essential).
• Understanding of online copywriting and how it impacts search engine optimisation
• Self-motivated, pro-active and team-orientated
• Excellent organisational skills, with the ability to deliver against tight deadlines
• Must be customer focused with an understanding of how content supports business goals
• Willingness to learn and develop new digital marketing skills
• Awareness of accessibility and best practice in digital content creation
• Interest in travel, transport, or customer service sector

ADDITIONAL RESPONSIBILITIES:

• Engage in continuous personal and professional development to ensure digital marketing skills are cutting edge/current
• Need to be flexible in approach and work proactively to deliver content uploads and amends, sometimes at short notice
• Ad-hoc requests including but not limited to: providing ideas for campaigns, input and support for app content