Good Chemistry, by ILLUME -leading designer, manufacturer, and marketer of high-quality personal care and home fragrance products - is seeking SocialDigital Marketing Manager with an entrepreneurial spirit and passion for driving business growth. If you thrive in a fast paced, creative environment and are excited to craft bold social and digital strategies that connect customers and fuel brand momentum, we want to meet you. Bring your fresh ideas, innovative mindset and drive to spark some GOOD CHEMISTRY with our customers!
The SocialDigital Marketing Manager is a social-first strategist and hands-on executor who develops comprehensive social media and digital marketing strategies while personally managing campaign execution to drive brand growth. This role oversees the entire social and digital marketing ecosystem including Instagram, TikTok, paid social media, user-generated content, influencer partnerships, and emerging social platforms. Working closely with the Vice President of Good Chemistry on broader business alignment, this role focuses exclusively on maximizing social media performance and digital engagement while personally executing high-impact campaigns that optimize conversion.
Key Responsibilities include:

ABOUT US:

ILLUME is a leading designer, manufacturer, and marketer of high-quality branded and private-label home fragrance and personal care products. Located in Maple Grove, Minnesota, we are housed in a state-of-the-art corporate office, distribution, and manufacturing facility. Our products are marketed worldwide and are available in 4,500 specialty and department stores. Known for quality, style, and trend, our proven track record for unmatched design, execution, and delivery has grown ILLUME into a top global turn-key supplier of home fragrance and body care products for owned brands GOOD CHEMISTRY®, ILLUME® and SIGNATURE SOY®. We also supply retailers at the forefront of their categories, including Anthropologie, West Elm, Madewell, J. Crew, and Target. If you share our passion for excellence and innovation, we invite you to join our team!

• Stay current on social media trends, platform updates, and industry conversations
• Comply with all company policies, FTC guidelines, and platform advertising policies

The ideal candidate will have:

• Bachelor’s Degree in Marketing, Digital Media, Social Media, Communications, or like field or a combination of education, experience, and training which provides the background necessary for performing the work
• 4+ years of social media marketing experience with at least 2 years managing Instagram and TikTok campaigns, preferably in the beauty, fashion, or lifestyle industries
• Proven track record of successful creator collaborations that drove measurable engagement and conversions
• Extensive knowledge of Instagram and TikTok advertising platforms
• Experience with influencer marketing platforms such as Tagger, Grin, or similar creator management tools
• Proficiency in social media analytics tools including Sprout Social or similar platforms
• Understanding of social commerce features and shopping integrations across Instagram and TikTok
• Experience with content creation tools including Canva, Adobe Creative Suite, or editing apps for social content
• Deep understanding of Gen Z social media behaviors, ideally around beauty content or consumer goods
• Strong eye for visual aesthetics and trending content formats that perform well on Instagram and TikTok
• Excellent relationship management skills for building authentic partnerships with creators and influencers
• Creative problem-solving abilities with experience adapting quickly to algorithm changes and platform updates
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Strong analytical capabilities with experience translating data into actionable marketing strategies
• Creative problem-solving abilities and innovative, entrepreneurial, thinking
• A strong collaborator with an ability to take initiative and demonstrate ownership in ambiguous environments

What we Offer:

• The salary range is $100K- $120K. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range commensurate on the candidates’ experience and skills. This salary range may also be modified in the future.
• Full Time employment with hybrid remote work options. Onsite 3 days a week.
• Health, Dental, Vision, Life, STD, LTD insurance
• Health Spending Account (for eligible plans) with Employer contribution
• Flexible Spending and Dependent Care Spending Accounts
• 401K with company match
• Paid Time off and holidays
• Employee discount