WHAT YOU WILL BRING TO THE ROLE:

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field.
• 2–4 years of experience in a social media, digital marketing, or content production role.
• Proven experience writing and editing social-first copy, ideally in entertainment, gaming, or consumer brands.
• Experience working with content publishing tools (Sprinklr, Hootsuite, Sprout Social, or similar).
• Familiarity with analytics tools (e.g. Meta Insights or Google Analytics) to assess performance and inform strategy.
• Outstanding writing skills with the ability to adapt tone and style for multiple brands and audiences.
• Deep understanding of platform-specific behaviours (Instagram Reels, TikTok trends, Twitter/X tone, etc.).

Key responsibilities will include:

• Write, edit, and schedule compelling copy across platforms using tools like Sprinklr.
• Champion brand tone and editorial standards across all social media outputs.
• Collaborate closely with internal creative, brand, and marketing teams to bring ideas to life.
• Continuously refine and evolve brand voice to resonate with distinct audience archetypes and platforms.
• Develop and maintain social content calendars aligned with marketing and campaign goals.
• Support creative brief development and contribute to ideation on new content formats.
• Review analytics and post-performance insights to inform future content decisions.
• Stay ahead of meme culture, platform updates, and digital behavior shifts to keep our content relevant and resonant