SOCIAL LEAD at The South African Breweries

Bryanston, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

17 Apr, 26

Salary

0.0

Posted On

17 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Community Engagement, Digital Storytelling, Creative Excellence, Crisis Communication, Content Creation, Performance Monitoring, Team Management, Leadership, Analytical Skills, Interpersonal Skills, Presentation Skills, Cultural Understanding, Event Coverage, Stakeholder Management, Problem Solving

Industry

Food and Beverage Services

Description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? The Key Purpose of this role is to Lead and elevate social media strategy, community engagement, and digital storytelling by championing best practices, driving creative excellence, and strengthening brand presence across social and digital platforms through effective leadership, governance, and execution. Key Roles and Responsibilities: Strategy, Planning & Performance Delivery Champion social media best practices and forward-thinking digital strategies across brands. Drive creative excellence and innovation across communications, PR, social media, events, and content. Translate brand objectives into effective social media strategies and execution plans. Identify, track, and act on relevant community and social media KPIs. Ensure content and engagement strategies align with brand goals and cultural relevance. Community & Brand Engagement Lead and oversee community management across platforms. Shape and influence online brand conversations through consistent, two-way engagement. Ensure professional, timely, and on-brand responses across all channels. Oversee live event coverage and real-time engagement where required. Implement and manage crisis communication protocols on social platforms. Content & Campaign Execution Review and approve all social media briefs and content plans. Oversee the execution of campaigns, ensuring content is created, scheduled, published, and monitored effectively. Ensure high-quality storytelling across multiple accounts and platforms. Monitor campaign performance and optimise execution where required. Team Management & Leadership Allocate tasks and projects across the social team to ensure efficient resource utilisation. Monitor performance, provide feedback, coaching, and mentorship to team members. Conduct performance reviews and lead monthly one-on-one development sessions. Identify training and development needs and coordinate professional growth opportunities. Ensure team compliance with working hours, timesheets, and studio development requirements. Operational Processes & Governance Develop, refine, and manage workflows for content creation, approval, publishing, and reporting. Ensure adherence to social media policies, guidelines, and SAB/AB InBev business policies. Ensure team accountability and compliance with internal standards and processes. Oversee tool and platform access required for effective social media management. Stakeholder Management Communicate effectively with internal and external stakeholders to drive efficiency and alignment. Manage stakeholder expectations through regular updates and feedback loops. Gather stakeholder feedback and address concerns promptly. Foster collaboration between the social team and other DraftLine studio departments to enable data-driven creativity. Reporting & Administration Provide regular updates to the Head of Social and Digital Content on team performance, progress, and issues. Coordinate and lead team meetings, including agenda setting and action tracking. Oversee reporting on campaign performance, engagement metrics, and community insights. Ensure accurate administration related to performance management, resource planning, and operational delivery. Key Attributes & Competencies: Strong leadership and people management capability. Excellent verbal, written, interpersonal, and presentation skills. High attention to detail with strong analytical and problem-solving ability. Ability to work under pressure and manage multiple accounts simultaneously. Strong understanding of South African and African culture. Clear understanding of KPIs and how to translate them into action. Energetic, proactive, and accountable self-starter. Adaptable with the ability to navigate fast-paced digital environments. Interest and basic understanding of sports. Minimum Requirements: Education Matric. Higher Certificate, Diploma, or relevant tertiary qualification or certification. Experience Minimum of 3 years’ experience in community management. Minimum of 3 years’ experience in social media management. Minimum of 1 year in a people management or leadership role. Proven experience as a Social Media Manager or similar role. Experience planning and leading community initiatives. Live event coverage experience. Strong understanding of social media platforms and online marketing. Additional Information: Band: VII SAB/AB InBev is an equal opportunity employer, and all appointments will be made in line with SAB/AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing. The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going. At SAB it’s always about more than the beer. We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption. SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish

Responsibilities

The role involves leading social media strategy and community engagement while ensuring effective execution of campaigns. It also includes overseeing team performance and managing stakeholder communications.