JOB SUMMARY

We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing, with a focus on e-commerce and social media management. This role requires expertise in crafting engaging content, analyzing performance metrics, and implementing effective strategies to enhance our online presence across various platforms.

QUALIFICATIONS

• Proven experience in social media management or digital marketing, preferably within an e-commerce environment.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks.
• Familiarity with social media management tools such as Hootsuite and Buffer.
• Strong understanding of SEO principles and keyword research techniques.
• Experience with Facebook Advertising campaigns is a plus.
• Excellent written communication skills with a keen eye for detail in proofreading content.
• Ability to analyze data using Google Analytics to inform decision-making processes.
• Creative mindset with the ability to generate innovative ideas for engaging content. Join our team as a Social Media Specialist where your creativity will help shape our brand’s online identity!
  Job Type: Part-time
  Pay: $17.20-$20.00 per hour
  Expected hours: 10 – 15 per week
  Work Location: In perso

• Develop and execute social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Create visually appealing graphics and content using Adobe Creative Suite, including Adobe Photoshop and Illustrator.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct keyword research and SEO optimization to improve organic reach and visibility of posts.
• Collaborate with the marketing team to align social media campaigns with overall business goals and promotions.
• Utilize Google Analytics to track website traffic from social media channels and adjust strategies based on data insights.
• Implement Facebook Advertising campaigns to drive targeted traffic and conversions for e-commerce initiatives.
• Proofread all content for accuracy, clarity, and adherence to brand voice before publication.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.