Social Media Analyst at Click Here Digital

Baton Rouge, Louisiana, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jul, 26

Salary

0.0

Posted On

17 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Facebook Ads Manager, Digital Marketing, Budget Management, Google Analytics, Photoshop, Canva, Reporting, Automotive Compliance, A/B Testing, Social Media Strategy, Copywriting, Reputation Management, Data Analysis, Communication, Project Management, Microsoft Office

Industry

Advertising Services

Description

Are you a savvy digital marketer with a keen eye for detail and a passion for driving social media success? We're seeking a dynamic Social Media Analyst to join our team and take charge of managing a diverse portfolio of 25-30 social media accounts. As a key player in our digital advertising strategy, you'll collaborate with Account Managers to craft compelling campaigns, manage budgets, and ensure all deadlines are not just met but exceeded. JOB RESPONSIBILITIES: * Build paid social campaigns across various channels that align with client(s) overarching goals and strategy * Budget management of social media campaigns; following pacing protocols set * Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines * Maintain a high attention to ad copy, logos, graphics, budget, and scope of work. * Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds. * Demonstrate a deep understanding of inventory feeds and utilization. * Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics. * Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance. * Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations. * Log activities regarding updates to accounts throughout the month. * Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content. * Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation. * Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients. * Conduct A/B testing to enhance social media strategies continually. * Maintain Google Analytics Certification and Meta Certifications. * Engage in Facebook Blueprint courses to stay updated on policies and trends. REQUIRED QUALIFICATIONS: * 2-3 years experience in Facebook Ads Manager * Experience in platforms such as Photoshop, Canva, Google Analytics, etc. * Strong understanding of digital marketing best practices * Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. * Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. * High attention to detail with the ability to manage multiple projects simultaneously. * Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat) PREFERRED QUALIFICATIONS: * Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience * Experience in LinkedIn, Tiktok, Twitter Ad Management * Meta Blueprint Certified in Media Buying or Media Planning * Experience in automotive, medical, legal and/or e-commerce verticals * Agency experience * Paid Media Experience (Search or Display), a plus

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Responsibilities

The Social Media Analyst will manage a portfolio of 25-30 accounts, building paid social campaigns and managing budgets to meet client goals. They are also responsible for performance reporting, ensuring automotive compliance, and maintaining brand consistency across all digital assets.