Job Summary:
Company: Academy Music Group
Department: Marketing
Location: Brixton, London
Reports to: Head of Marketing
Working Hours: Full-time
Job type: Permanent

WHAT WE NEED

• Dynamic with outstanding attention to detail
• A team player and collaborative by nature
• Accountable and organised with a strong sense of time management
• Data driven and an analytical, results-driven professional
• Extremely organised and self-motivated
• Positive with a proactive, can-do attitude
• Understanding of the wider industry landscape, social media platforms and techniques
• Flexibility to work irregular hours (weekends/evenings/public holidays)

ROLE

This recently established role in the Marketing team, you will have experience devising social media strategy, across multiple platforms, channels and pages. You will be responsible for developing and implementing our social media strategy to grow our reach and engagement against objectives set by the Head of Marketing. You will collaborate with the wider team to deliver successful campaigns and projects for our nationwide venues, artists, shows, tours, promoters and partners.

WHAT YOU’LL BE DOING

• Devise, implement and evaluate social media strategies and campaigns for shows, tours, events, venues and ad hoc projects
• Live management of Social and Content Executive
• Collaborate with the Head of Marketing and align with department leads (PR, digital marketing, design, marketing), regional marketing managers, promoters, partners, ticketing services and agencies to deliver a fully integrated content-driven plan, increase ticket sales and optimise commercial and promotional impact
• Plan, review and strategise daily/weekly/monthly content across multiple platforms
• Own and curate calendar management, content creation
• Communicate plans to internal marketing and PR leads
• Maximise engagement and growth with our communities
• Monitor reach of all our social media channels
• Implement effective processes to ensure smooth and timely delivery of assets to channels
• Ensure a consistently high-quality output
• Produce and distribute regular (daily/weekly/monthly) reporting and analysis of all social media data with benchmarking to shape our strategy
• Conduct social listening and monitoring to understand brand sentiment and to inform future campaigns
• Improve channel engagement and performance
• Present and review the social media strategy to the Head of Marketing, department leads and key stakeholders on a regular basis
• Deliver robust campaigns to grow social communities, increase purchase intent and ticket sales
• Input and adhere to the correct tone-of-voice and style guide when delivering on-brand content across all channels
• Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary
• Establish KPIs and metrics to measure the success of content and campaigns
• Identity and communicate key marketing trends and insights, cultural moments and new and emerging channels
• Actively contribute to the Group’s communications and marketing strategy
• Proactively monitor the competitor landscape
• Educate internal teams around best practice social media strategies, commercial tactics, new formats and content
• Work closely with the marketing team for all paid-for activity and audience targeting
• Support the Head of Marketing with the overall brand experience
• Work with external agencies and internal development teams as required