Social Media and Content Specialist

at  Sapiens Development

JOB DESCRIPTION

This is a remote position.

QUALIFICATIONS:

• +4 years of proven experience in social media content creation and ad management, especially on FB, IG, LinkedIn, and Mailchimp.
• Strong graphic design and video editing skills (e.g., Canva, Adobe Suite, or similar tools).
• Familiarity with digital advertising platforms and analytics tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager).
• Excellent written and verbal communication skills in English.
• Self-starter with strong time management skills, able to work independently and transition into a full-time role as needed.

• Content Creation: Develop engaging, high-quality content tailored for Facebook (FB), Instagram (IG), LinkedIn, Google My Business (GMB), and Mailchimp.
• Create visually appealing graphics, videos, and written posts to drive engagement and build brand presence.
• Maintain a consistent voice and branding across all platforms.
• Advertising Execution: Plan, create, and execute ad campaigns on FB, IG, and LinkedIn to achieve marketing goals (e.g., lead generation, brand awareness, conversions).
• Monitor, analyze, and optimize campaign performance to ensure ROI.
• Platform Management: Schedule and manage posts across platforms using tools like Meta Business Suite, LinkedIn Scheduler, or similar.
• Optimize GMB listings to improve local search visibility and engagement.
• Ensure Mailchimp campaigns are effectively crafted, segmented, and sent.
• Analytics and Reporting: Track key performance metrics and provide regular updates on content and ad performance.
• Offer actionable insights to improve campaign outcomes.