JOB OVERVIEW

We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media marketing, content creation, and analytics to ensure that our online presence aligns with our overall marketing goals.

EXPERIENCE

The ideal candidate will possess the following skills:

• Proven experience in social media management and digital marketing.
• Strong knowledge of content creation techniques including graphic design and photography.
• Familiarity with Facebook Advertising and other paid advertising strategies.
• Experience in public relations and relationship management is a plus.
• Proficiency in using analytical tools such as Google Analytics for tracking performance metrics.
• Excellent proofreading skills with attention to detail.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously. If you are passionate about social media marketing and have the skills necessary to drive engagement through innovative strategies, we encourage you to apply for this exciting opportunity!

Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Work Location: In perso

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that resonates with target audiences while maintaining brand voice and identity.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing social media accounts.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media trends and conduct social listening to stay ahead of industry changes.
• Analyze performance metrics using Google Analytics and web analytics tools to inform strategy adjustments.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage public relations efforts through effective communication with stakeholders and influencers.
• Oversee e-commerce initiatives by integrating social media campaigns with online sales strategies.
• Engage in relationship management by responding to comments, messages, and inquiries in a timely manner.
• Proofread all content before publication to ensure accuracy and adherence to branding guidelines.
• Create video content for social media platforms, utilizing video editing skills as needed.