JOB OVERVIEW

We are seeking a creative and strategic Social Media Manager to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. The ideal candidate will have a strong understanding of social media trends, excellent communication skills, and a passion for storytelling through digital content.

SKILLS

• Proficient in social media management tools (Hootsuite, Buffer) and analytics platforms (Google Analytics).
• Strong understanding of SEO principles, keyword research, and web analytics.
• Experience in public relations and relationship management within a digital context.
• Creative skills in graphic design with proficiency in Adobe Photoshop, Illustrator, and video editing software.
• Excellent content creation abilities with a focus on storytelling and branding strategies.
• Knowledge of e-commerce principles as they relate to social media marketing.
• Strong proofreading skills with attention to detail in all communications.
• Ability to adapt quickly to changing trends in digital marketing and social media landscapes. If you are passionate about leveraging the power of social media to connect with audiences and drive brand success, we invite you to apply for this exciting opportunity.
  Job Type: Full-time
  Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In perso

• Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that aligns with brand messaging and resonates with target audiences.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening techniques.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and analyzing performance metrics.
• Collaborate with the marketing team to ensure cohesive branding across all digital channels.
• Conduct keyword research to optimize content for search engines (SEO) and improve visibility.
• Manage paid advertising campaigns on platforms like Facebook Advertising to drive traffic and conversions.
• Analyze web analytics using Google Analytics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Oversee graphic design projects using Adobe Creative Suite tools such as Photoshop and Illustrator for visual content creation.
• Produce high-quality photography and video content that showcases products or services effectively.
• Proofread all content to ensure accuracy and adherence to brand guidelines.