OVERVIEW

We are seeking a creative and results-driven Social Media Manager. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a deep understanding of social media marketing trends, content creation, and analytics to effectively manage our online presence across various channels.

SKILLS

• Proficient in social media management tools such as Hootsuite and Buffer for scheduling posts and analyzing performance metrics.
• Strong understanding of digital marketing principles including SEO, web analytics, and e-commerce strategies.
• Excellent graphic design skills using Adobe Photoshop and Adobe Illustrator for creating engaging visual content.
• Experience in content creation that includes photography, video editing, and storytelling techniques that captivate audiences.
• Knowledge of public relations practices that enhance brand reputation through effective communication strategies.
• Strong relationship management skills with the ability to build rapport with followers, influencers, and stakeholders.
• Exceptional proofreading abilities ensuring high-quality content delivery aligned with branding objectives. Join us in shaping our online presence while driving meaningful engagement within our community!
  Job Type: Full-time
  Pay: $20.00 - $22.00 per hour
  Expected hours: No less than 30 per week
  Work Location: In perso

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for trends, customer feedback, and engagement opportunities through social listening techniques.
• Analyze performance metrics using tools such as Google Analytics and Buffer to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with the marketing team to align social media efforts with broader marketing initiatives, including e-commerce promotions.
• Manage paid advertising campaigns on platforms like Facebook Advertising to maximize reach and ROI.
• Conduct keyword research to optimize content for search engines (SEO) and improve visibility online.
• Utilize graphic design skills with Adobe Creative Suite (Photoshop, Illustrator) to create visually appealing posts that resonate with our audience.
• Oversee public relations efforts related to social media initiatives and maintain relationships with influencers and partners in the industry.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.