JOB SUMMARY

We are seeking a creative and driven Social Media and Marketing Specialist to join our dynamic team. The ideal candidate will have a passion for social media and digital marketing, with the ability to develop engaging content that resonates with our audience. This role requires expertise in social media management, content creation, and analytics to enhance our online presence and drive brand awareness.

EXPERIENCE

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, video editing software, and graphic design principles.
• Familiarity with Facebook Advertising and other paid social media strategies.
• Strong understanding of branding principles, relationship management, public relations, e-commerce strategies, and digital marketing best practices.
• Excellent communication skills with the ability to engage diverse audiences effectively.
• Experience in photography is a plus. Join us as we elevate our brand’s presence in the digital landscape!
  Job Type: Full-time
  Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Bedford, TX 76021 (Required)

Ability to Relocate:

• Bedford, TX 76021: Relocate before starting work (Required)

Work Location: In perso

• Develop and implement social media strategies to increase brand visibility and engagement across various platforms.
• Create compelling content, including graphics, videos, and written posts, tailored for each social media channel.
• Monitor social media trends and conduct social listening to gather insights on audience preferences and competitor activities.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing campaigns effectively.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns and adjust strategies accordingly.
• Conduct keyword research to optimize content for SEO and enhance organic reach.
• Collaborate with cross-functional teams, including public relations and e-commerce, to align messaging and branding efforts.
• Manage relationships with influencers and partners to expand reach and engagement.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on industry trends in digital marketing, social media marketing, and graphic design.