The External Communications Team is currently seeking a highly motivated and creative Brand Engagement Assistant to play a key role in shaping and leading the company’s social media presence.

• Execute Aldi’s social media strategy based on KPIs, aligning with brand goals and audience engagement metrics
• Ensure all content reflects Aldi’s brand values, resonates with the target audience, and fosters a strong brand community
• Utilise audience insights to tailor the strategy, meeting followers’ needs and preferences
• Partner with agencies to develop creative, on-brand content plans for Aldi’s current Social Media platforms and emerging platforms
• Develop monthly content calendars with themes, topics, and posting schedules
• Execute social media campaigns, ensuring timely delivery and meeting strategic objectives. Monitor performance and adjust as needed
• Analyse performance metrics to evaluate social media campaign success. Track KPIs like engagement rates, follower growth, and content reach
• Provide detailed monthly reports with campaign performance, key insights, and actionable recommendations. Use insights to inform future strategies
• Continuously improve social media performance by leveraging report insights. Implement changes to enhance engagement and results
• Stay ahead of social media trends, platform updates, and changes in audience behaviour and monitor industry developments
• Collaborate with PR, digital, product, and creative teams to ensure brand messaging consistency and align content with broader marketing initiatives
• Ensure all social media activities align with Aldi’s overall marketing goals and objectives, fostering a collaborative environment for cross-functional teams
• Coordinate with internal teams to gather feedback and insights, ensuring all content aligns with brand guidelines and supports overarching marketing campaigns