• Basking Ridge, New Jersey
• New York, New York
  Job ID: R-1081600
  Apply prior to the end date: September 8th, 2025

As a member of Verizon’s Marketing Effectiveness organization, the Social Media Business Intelligence Senior Manager will support Verizon’s marketing efforts by delivering concise, actionable analysis of social marketing activity by leveraging earned and owned social media performance data. This person will be responsible for setting and executing the holistic social measurement strategy.
We are looking for a social media marketing analyst who is well established as an expert across core and emerging social platforms. This person is a leader who thrives on collaboration with other teams. You’ll be expected to redefine and re-energize our approach to measurement as we evolve our social strategy. We’re looking for someone who’s excited to build the process and infrastructure to measure new marketing strategies within one of the world’s largest marketing organizations. Your storytelling, contextualization, and leadership presence will compel action and will inform critical decisions made by social marketing leaders.

Responsibilities include:

• Re-defining how Verizon measures, generates insights, and communicates social media marketing impact.
• Oversight of analytics agency’s campaign performance measurement including the development of KPIs, projections, executive updates, and campaign post-mortem analysis.
• Reshaping weekly and monthly reporting to strike a balance between always on deliverables and campaign specific work to maximize the utility of the analysis.
• Driving the development of tools and infrastructure to streamline and enhance deliverables to stakeholders.
• Guiding agency partners in the development of dashboards, reports, and the presentation of data and insights via regular and ad-hoc reporting.
• Leading the analysis of social media metrics and their relationship to business outcomes to inform KPI selection.
• Customizing deliverables for enhanced insights around a creator marketing centric strategy.
• Strategically Integrating creator measurement elements into big picture social measurement strategy.
• Working closely with Media Strategy, Digital Marketing, Creator Marketing, Owned Social, and Marketing Activation.