Social Media & Community Specialist (Clubhouse - Padel Sport) at BIOTA Smart Home

Sorong, Southwest Papua, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

21 Dec, 25

Salary

0.0

Posted On

22 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Community Engagement, Campaign Management, Lead Generation, Analytics, Reporting, Brand Management, Partnerships, Social Media Management, Photography, Video Editing, Paid Ads, Communication, Sports, Fitness, Lifestyle

Industry

Computers and Electronics Manufacturing

Description

*Placement for : PT. Cipta Gandaria (Clubhouse) *Instagram : @clubhouse.id To build and execute Clubhouse’s marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B). Key Responsibilities 1. Content Creation & Management • Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns. • Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse’s premium-lifestyle positioning. • Manage a consistent posting schedule (e.g., 4–6 posts/week + daily stories). 2. Community Engagement • Respond to comments, DMs, and inquiries in a timely and professional manner. • Build and moderate WhatsApp/Telegram community groups (Reclub, Intense Partner). • Collaborate with coaches and members to feature authentic stories and testimonials. 3. Campaigns & Lead Generation • Design and execute campaigns for monthly bookings, events, and coaching programs. • Coordinate influencer/KOL partnerships, track ROI, and manage brand ambassadors. • Run paid ads (Meta Ads, Google Ads) with clear KPIs: bookings, sign-ups, engagement. 4. Analytics & Reporting • Track metrics (reach, engagement, leads, conversions). • Prepare monthly marketing reports with recommendations. • Test and optimize creatives and formats for better performance. 5. Brand & Partnerships • Ensure Clubhouse visuals and voice are consistent across all touchpoints. • Support Reiner (partnerships) by amplifying sponsor/F&B tenant activations on social media. • Work closely with ops team to promote on-site activities, events, and launches. ⸻ KPIs (Key Performance Indicators) • Social media growth (followers, reach, engagement rate). • Leads generated for coaching & monthly bookings. • Event sign-ups and attendance. • ROI on paid campaigns. • Community satisfaction/engagement in digital channels. • Experience managing social media for lifestyle, sports, or F&B brands. • Strong content creation skills (photography, video editing, Canva/Adobe tools). • Comfortable with paid ads (Facebook Ads Manager, Google Ads). • Passionate about sports/fitness/lifestyle (padel interest = huge plus). • Strong communication in English + Bahasa.

Responsibilities

The Social Media & Community Specialist will build and execute Clubhouse’s marketing and content strategy to grow brand awareness and engage the community. Responsibilities include content creation, community engagement, campaign execution, and analytics reporting.