POSITION SUMMARY:

Social media content creator is a digital storyteller, creator is a digital storyteller, crafting engaging narratives through posts, images, videos, and interactive media to captivate audiences across various social platforms. Social media content creator will engage and compel content that resonates with audiences and fosters community engagement.
Social media content creator will connect with viewers and leave a lasting impact in the ever-shifting world or social media.

A. EDUCATION AND TRAINING

Bachelor’s Degree in public relations, communications, marketing, public affairs, or a directly related field. Two years of public communications experience such as writing, editing, graphic design, and layouts. An equivalent combination of training and experience (as approved by the department) may be used to meet the minimum qualifications of the classification.

B. TECHNICAL REQUIREMENTS

Will be proficient in the use of Microsoft Office Suite, Adobe Creative Suite, Canva, and other similar graphic design/photo editing software programs.

COMPANY DESCRIPTION

The Richmond City Sheriff’s Office is responsible for maintaining a secure jail and a safe court system and for providing seamless inmate transport and civil process to safety. We remain committed to performing these duties with unsurpassed integrity and professionalism and with progressive training that incorporates best practices and technology.
While partnering with the community, we strive to lower recidivism by providing faith-based and community-based programming that empowers ex-offenders to become productive members of society. If you are looking for a great career, we encourage you to continue with this applicant-friendly, online job application.
The Richmond City Sheriff’s Office is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

• Social media content creator will craft narratives, produce multimedia content, and analyze trends to ensure that their creations capture attention and foster interaction.
• Develops and implements communication plans and marketing campaigns, maintaining a clear and consistent visual brand/identity, and coordinates strategies for ongoing campaigns.
• Creating high-quality, original content including videos, graphics, blog posts, and social media posts.
• Managing a content calendar to plan and schedule posts in advance.
• Engaging with followers and responding to queries in a timely manner.
• Monitoring social media and industry trends to stay ahead of the curve.
• Analyzing performance metrics to gauge content effectiveness and optimize future posts.
• Adapting content to suit different social media platforms and their respective audiences.
• Utilizing SEO best practices to increase content visibility and engagement.
• Running social media advertising campaigns in line with the content strategy.
• Carries out any or all other duties as directed by the Sheriff, DIT Manager and/or the Sheriff’s designee.