THIS POSITION WILL BE THE LEAD TIK TOK LIVE CREATOR FOR COLDEST.COM.

• Shift hours primarily are Saturday & Sunday, 1pm-10pm
• Flexible / On call Monday-Friday
• 15-30 hours per week.

KEY RESPONSIBILITIES:

• Host engaging, interactive TikTok Live sessions regularly
• Build and maintain strong relationships with our community
• Think fast and keep the conversation going with enthusiasm and humor
• Boost live viewership, follower count, and engagement through authentic connection
• Respond to comments in real time and keep the vibe positive and welcoming
• Promote our brand/products naturally during lives without being too “salesy”
• Collaborate with the content team on trends and live stream ideas
• Encourage community participation through games, Q&As, and shout-outs
• Stay consistent with streaming schedule and help grow a loyal fanbase

Secondary Tasks

• Create content that builds stories around the brand.
• Create content talking about products.
• Learn / Understand how to create compelling short-form content that can go viral on tik tok (building a hook, introducing the problem, solution, and call to action).
• Be able to respond to comments with videos.
• Respond to community comment questions in tik tok with video responses.
• Discuss new launches of products on camera.
• Ability to create, edit, post (all on a phone), multiple pieces of content a day.
• Develop a content strategy, and a content calendar for new posts.
• Work closely & take direction from the head of marketing on strategy and direction with weekly updates.
• Ability to test new strategies and pivot when necessary on types of content when they don’t work.
• Self-motivated and self-driven, able to create their own tasks, think creatively, and strategically, and think of new content on their own.
• Create, research, and test viral (copyright free) sounds.
• Discover trending sounds and apply to the brand.
• Create meme-style videos