#MAESAMAGIC

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine’ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.
We are looking for a skilled Social Media + Content freelancer with a passion for consumer goods (beauty preferred) to join our Integrated Marketing team. As the Social Media + Content freelancer for ITK & Hairitage, you are responsible for building annual social marketing plans by understanding the consumer’s needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our brand marketing teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to work both independently and collaboratively with key cross-functional stakeholders in the company.
The Social Media + Content freelancer will report to the Director, Integrated Marketing.
This role is based in Dallas, and you will be expected in office 3 days a week.

REQUIREMENTS / QUALIFICATIONS:

• College degree: BA or BFA with a focus on Graphic Design, Communications Design, or UX/UI preferred
• Digitally native social first content creator
• 1-2+ years creating for brands in the social space
• Proficient knowledge of social media editing apps (InShot, Splice), Adobe Creative Suite (especially Photoshop, InDesign, Illustrator, After Effects, (Creative Cloud express (formerly spark) a plus
• Understanding of what is happening in culture and the haircare and beauty space
• High level of initiative and positive approach
• Ability to create and revise projects quickly
• Able to work independently on multiple projects in a fast-paced environment
• Strong oral and written business communication skills. Must be able to effectively interact and speak persuasively with all levels of management.
• Open to some travel (some visits to NY office, influencer events, etc.)
• Passionate about all things social

• Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it’s in line with brand priorities and objectives across all owned channels
• Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy
• Own social media content calendar planning and on-time execution across platforms
• Conceptualize and create trending social media content on a weekly basis
• Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars
• Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice
• Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience
• Collaborate with Influencer Marketing counterpart to drive influencer strategy, including campaigns and content needs to drive brand awareness, channel growth and engagement
• Support influencer team on outreach to new influencer and creator partners
• Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills
• The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience
• Manage any social/influencer project logistics on the ground in Dallas
• Serve as the liaison between NY and Dallas brand teams