Social Media Content Lead at Analyte Health

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Creation, Video Production, On-camera Presence, Copywriting, Video Editing, CapCut, Adobe Premiere, Final Cut Pro, Performance Marketing, Trend Analysis, Public Speaking, Data Analysis, Community Management, Digital Marketing

Industry

Information Technology & Services

Description

About Stallion (Analyte Health Brand Portfolio): At Stallion (www.stallion.com), we're redefining men's healthcare by providing discreet, expert-led medical care for conditions including low testosterone, erectile dysfunction, hair loss, weight management, and overall wellness optimization . We connect men with board-certified doctors, nurse practitioners, and wellness experts who specialize in male hormonal balance, sexual health, and hair restoration through our convenient, stigma-free telehealth platform . Our mission is to empower men to take control of their health on their own terms, offering customized treatments, complete privacy in communication and delivery, and ongoing support every step of the way The Role: Stallion is building a best‑in‑class in‑house social studio to power both community and performance marketing across Meta, TikTok, and YouTube. The Social Media Content Lead will be one of the core faces and builders of Stallion’s social presence, creating high‑volume, high‑impact content across Meta, TikTok, and YouTube that entertains, educates, and converts. They will ideate, script or outline, appear on camera, run man‑on‑the‑street style shoots, and collaborate with our Videographer and paid media team to continuously ship new creative. This is a full‑time, in‑office/field role based in New York City, with primary time spent in our central office collaborating on concepts, shoots, and edits. Key Responsibilities: Co‑own the social content calendar, translating strategy into weekly shoot plans and daily posting across platforms. Ideate and produce short‑form content concepts (8–120 seconds) that fit Stallion’s brand voice and are designed for virality and ad performance. Serve as a recurring on‑camera personality for “voice of brand” segments, educational breakdowns, challenges, and series content. Conduct man‑on‑the‑street and in‑person interviews in NYC area, handling outreach, rapid‑fire questioning, and making participants comfortable on camera. Coordinate with the Videographer on shot lists, B‑roll, audio, and lighting needs for each shoot. Adapt and version content for different placements (Reels vs. TikTok vs. Shorts), including hooks, CTAs, and aspect ratios. Pull and interpret social performance metrics (views, watch time, engagement rate, profile visits, saves/shares) to identify winning patterns and inform new ideas. Partner with the paid media team to tag and pass top‑performing organic content into ad testing, and to generate paid‑first creative concepts. Monitor fitness, health, and DTC creator trends; propose reactive and “trend‑jack” content when relevant to Stallion’s audience. Qualifications: Passion for fitness, training, and health Demonstrated success running social accounts or creator channels with strong growth in followers and engagement Comfortable and confident on camera with the ability to deliver lines naturally, riff, and hold audience attention. Strong grasp of TikTok, Reels, and Shorts best practices: hooks, pacing, captions, sounds, trends, and retention techniques Hands‑on skills in basic editing (CapCut, Final Cut, Premiere, etc.) and asset preparation for social posting Benefits: Medical Insurance, Dental, Vision, Whole Life, Critical Illness, Accident & Short Term Disability Benefits 401(k) Paid Time Off Paid Holidays Maternity, Paternity and Bereavement Benefits Competitive Pay Flexible Schedule Relaxed "Tech Focused" Environment

Responsibilities

The Social Media Content Lead will ideate, produce, and star in high-impact short-form content across Meta, TikTok, and YouTube to drive community and performance marketing. They will also manage the content calendar, collaborate with the videography team, and analyze performance metrics to optimize future creative strategies.