Social Media Content Manager - Category 10 at Ryman Hospitality Properties

Nashville, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Sep, 26

Salary

0.0

Posted On

27 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Content Creation, Copywriting, Video Editing, Social Analytics, Community Management, Content Scheduling, Digital Marketing, Adobe Creative Suite, CapCut, DSLR Photography, Lighting, Content Management Systems, Editorial Planning, Brand Voice, Audience Growth

Industry

Entertainment Providers

Description

Manage, coordinate, and oversee the planning, capture, creation, and execution of social media content and editorial strategies with the goal of achieving audience growth goals for assigned brands within Opry Entertainment Group (OEG). Supervise content creation and scheduling across various platforms in line with the social media strategy and evaluate the performance of social content. Implement methods to repurpose show content across brand platforms and devise innovative approaches for artists to promote and distribute content. Analyze performance and audience preferences to steer content direction and stay current with social trends. * Create a content calendar incorporating show and event coverage, merchandise opportunities, performances, artist partnerships and collaborations, etc. * Manage content ideas for assigned brands. Collaborate with internal departments for logistics, film and photograph content before, during and after performances and events. Write compelling copy in brand voice for social engagement; edit video and images into short, viral segments and post content in appropriate timeframe. * Actively manage social media community by engaging with fans and other relevant external accounts, responding to questions and inquiries, and rewarding key contributors through surprise and delight moments. * Monitor competitors and social and digital marketing trends to identify and implement new opportunities, tactics, techniques, digital tools and platforms. * Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices. Share results with management and partners, then act on the recommendations. * Build content plans with the social media and marketing teams to align content creation efforts with overall brand objectives and promotional campaigns. * May oversee special programming and assist with community engagement as related. * Perform other duties as assigned. Qualifications Education * Degree in Communication, Marketing, New Media or related field preferred Experience * 3+ years experience creating digital and social media content required Knowledge, Skills and Abilities * Excellent interpersonal, written, verbal and visual communication skills * Demonstrable social networking experience and social analytics tools knowledge * Technical experience with content management systems, production software, and hardware like CapCut, Adobe Creative Suite (Photoshop, Premiere, Lightroom, etc.), and DSLR cameras and lighting * Experience writing compelling copy in brand voice for social and posting content * Ability to schedule content teams, manage production, and oversee content editing

Responsibilities

Oversee the planning, creation, and execution of social media content and editorial strategies to drive audience growth for Opry Entertainment Group brands. Manage community engagement, analyze performance metrics, and collaborate with internal teams to capture content at live events.