Are you passionate about education and skilled at creating engaging, on-brand content across multiple digital platforms? We’re looking for a bilingual Content & Social Media Lead to take charge of our presence on Xiaohongshu, WeChat, Instagram, Facebook, and our official website — from strategy to execution.

• Plan, design, and manage content across Xiaohongshu, WeChat Official Account, Instagram, Facebook, and website;
• Independently develop content ideas, create copy and visuals, and execute posts that are insightful, engaging, and performance-driven;
• Design basic graphics and shoot/edit short videos to bring content to life (tools like Canva, Adobe Suite, CapCut, etc.);
• Lead social media campaigns and interactive events to boost user engagement and brand awareness;
• Track performance and optimize for lead generation, taking full responsibility for driving quality leads through social media channels.