PROJECT OVERVIEW

VIBE TWLV, in collaboration with the Seoul Business Agency (SBA), a public enterprise of the Seoul Metropolitan Government, will host a K-Beauty Forum this September at our Brooklyn store. The project will feature 10 K-Beauty brands and is designed not only to promote the event but also to strengthen VIBE TWLV’s own store branding.
This project will be carried out in partnership with a marketing agency, and we are seeking a Freelance Social Media Content Planner to lead social media content strategy and execution for approximately 2 months.

REQUIREMENTS

• Minimum 3 years of experience in social media content planning, strategy, or campaign management
• Strong understanding of short-form/visual content trends on Instagram, TikTok, and other platforms
• Proven ability to reflect brand identity and target audience in content strategy
• Experience working with agencies and external partners
• Strong interest and knowledge in beauty, fashion, or lifestyle industries

PREFERRED QUALIFICATIONS

• Experience collaborating with K-Beauty brands or promoting beauty-related events
• Background in store branding or brand campaign management
• Strong short-form content planning and execution skills
• Creative thinker with the ability to deliver quickly

• Plan and execute social media content strategies highlighting the collaboration with 10 K-Beauty brands
• Develop content that both promotes the forum and enhances VIBE TWLV’s store branding
• Work with the marketing agency to generate campaign ideas and oversee content production
• Plan short-form and visual content for Instagram, TikTok, and other relevant platforms
• Coordinate and manage influencer/creator collaboration content
• Manage posting schedules and ensure consistent execution across platforms
• Track and analyze performance metrics (reach, engagement, conversions) and provide improvement insights