OVERVIEW

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a blend of creativity, analytical skills, and a passion for social media trends.

EXPERIENCE

• Proven experience in social media management or digital marketing roles.
• Strong knowledge of social media platforms and their respective audiences.
• Familiarity with scheduling posts and managing multiple accounts efficiently.
• Experience in content creation including photography, video editing, and graphic design is highly desirable.
• Understanding of public relations principles and how they apply to social media communications.
• Ability to analyze web analytics data to inform strategy decisions. Join us as we strive to elevate our brand through innovative social media strategies!
  Job Type: Contract
  Pay: $15.00 - $25.00 per hour
  Work Location: Hybrid remote in Lakewood, OH 4410

• Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that aligns with brand messaging and resonates with target audiences.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Manage social media advertising campaigns, including Facebook Advertising, to increase brand awareness and drive conversions.
• Analyze performance metrics using tools such as Google Analytics and Buffer to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite, including Photoshop and Illustrator.
• Conduct proofreading to ensure all content is error-free and maintains brand voice.
• Engage in relationship management by interacting with followers, responding to inquiries, and fostering community engagement.
• Stay updated on digital marketing trends and best practices in e-commerce and branding.