Role Overview
We’re looking for a creative, fast-moving Social Media & Content Specialist who will make Mr. Henry’s come alive across our NL and EU social channels. You’ll be our eyes and voice at events, connecting directly with beer lovers, horeca partners, and festival-goers through high-energy, visually striking content.
This role is a mix of on-location content capture and online channel management, making it perfect for someone who thrives both in the field and behind the screen.

Key Responsibilities

• Event-driven content: Capture and edit real-time content (photo, video, reels, stories) from events, partner venues, and brand activations across NL/EU.
• Channel ownership: Manage and grow our NL/EU social channels (Instagram, TikTok, LinkedIn, Facebook) with consistent, engaging posting.
• Community building: Engage with followers, respond to comments/DMs, and develop an active brand community.
• Content planning: Maintain a content calendar that aligns with marketing campaigns, sales pushes, and event schedules.
• Market awareness: Spot and leverage trending moments, formats, and cultural touchpoints in the NL/EU market.
• Collaboration: Work closely with the UAE content team and EU marketing colleagues for unified brand storytelling.

Skills & Experience

• Proven track record in social media management and content creation, ideally in

F&B, lifestyle, or events.

• Proficient in leveraging AI tools to enhance social workflows.
• Strong photo/video capture and editing skills (CapCut, Adobe, or similar).
• Able to work flexibly, including evenings/weekends for events and activations.
• Deep understanding of NL/EU social media culture, trends, and platform algorithms.
• Fluent in Dutch & English (additional EU languages a plus).
• Self-starter with a creative mindset and ability to work at pace.

What We Offer

• Be part of a rapidly growing, modern beer brand shaping the alcohol-free category.
• A high-energy role with travel to events and partner venues.
• Creative freedom to make an impact in a brand’s early growth phase.
• A fun, transparent, and open work culture – plus unlimited Mr. Henry’s.

Job Type: Full-time
Pay: AED2,500.00 - AED3,500.00 per mont

• Event-driven content: Capture and edit real-time content (photo, video, reels, stories) from events, partner venues, and brand activations across NL/EU.
• Channel ownership: Manage and grow our NL/EU social channels (Instagram, TikTok, LinkedIn, Facebook) with consistent, engaging posting.
• Community building: Engage with followers, respond to comments/DMs, and develop an active brand community.
• Content planning: Maintain a content calendar that aligns with marketing campaigns, sales pushes, and event schedules.
• Market awareness: Spot and leverage trending moments, formats, and cultural touchpoints in the NL/EU market.
• Collaboration: Work closely with the UAE content team and EU marketing colleagues for unified brand storytelling