Treo Homes Real Estate is an established UAE based company looking for a dynamic and creative Social Media Content Specialist to lead the conceptualization, planning, and execution of content across all Treo Homes’ social media channels, including Instagram, Facebook, TikTok, and LinkedIn. This role requires someone who is confident in front of the camera, skilled in copywriting, and experienced in production coordination. The ideal candidate will have a strong understanding of digital trends and the Dubai real estate market, ensuring that Treo Homes remains a top player in the industry.

QUALIFICATIONS & SKILLS:

• Proven experience in social media content creation, preferably in real estate or a related industry.
• Strong on-camera presence with the ability to deliver engaging and informative content.
• Exceptional copywriting skills with a keen eye for detail and brand tone.
• Hands-on experience in coordinating video production, from ideation to execution.
• In-depth knowledge of social media platforms, algorithms, and content trends.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative mindset with a passion for storytelling and audience engagement.
• Basic knowledge of video editing and graphic design is a plus.

• Content Strategy & Planning: Develop engaging content strategies aligned with brand objectives and market trends.
• On-Camera Presence: Act as a presenter or host in social media videos, providing market updates, property tours, and industry insights.
• Copywriting & Storytelling: Craft compelling captions, scripts, and posts tailored to various platforms and target audiences.
• Production Coordination: Plan and schedule shoots, coordinate with the rest of the marketing team and company staff/agents.
• Platform Management: Optimize content for Instagram, Facebook, TikTok, and LinkedIn, ensuring platform-specific best practices are followed.
• Trend Monitoring: Stay ahead of digital trends, competitor activities, and algorithm changes to keep Treo Homes at the forefront of social media engagement.
• Community Engagement: Interact with followers, respond to inquiries, and foster engagement across all platforms.
• Analytics & Reporting: Track content performance, analyze insights, and recommend improvements based on data-driven results.