San Diego Zoo Wildlife Alliance is a nonprofit international conservation leader, committed to inspiring a passion for nature and creating a world where all life thrives. Empowering people from around the globe to support our mission to conserve wildlife through innovation and partnerships, we support cutting-edge conservation, and bring the stories of our work back to our two world-famous front doors — the San Diego Zoo and San Diego Zoo Safari Park — giving millions of guests, in person and virtually, the opportunity to experience conservation in action. The deep and extensive knowledge gained from more than a century of experience in wildlife care, health, veterinary services, nutrition and conservation makes us invaluable in the global effort to save species. Our team members play a crucial role in driving our conservation efforts forward and bringing us closer to a world where all life thrives.

JOB EXPERIENCE

• Minimum of 3+ years experience working professionally in social media required
• Intermediate photography and videography skills preferred

EDUCATION AND CERTIFICATIONS

• Bachelor’s Degree in English, Journalism, Humanities, Social Sciences, Public Relations, Communications, History, or a related field or equivalent specialized training required
• California Driver’s License required

SKILLS AND KNOWLEDGE

• Strong working knowledge of social media channels, trends, tools, strategies, and tactics.
• Professional writing ability.
• Able to communicate effectively with a high level of tact and diplomacy.
• Knowledge of copyediting for social media.
• Knowledge of photography and videography for social media.
• Able to operate moderately complex computer software programs, including Microsoft Office Suite.
• Able to operate Wordpress.
• Able to operate Adobe Creative Suite.
• Strong working knowledge of content creation and marketing/brand best practices.
• Marketing strategy.
• Work effectively with others in a diverse environment.
• Negotiate effectively.
• Knowledge of social media influencer/creator management.

• Content Strategy & Planning: Creates and concepts strategic social media content calendars and campaigns across all social channels, incorporating research-driven insights and exploring innovative content formats and trends across social media, science & education, and pop culture to align with business goals and brand mission.
• Content Creation: Develops and executes platform-specific content strategies, creating diverse day-to-day content across all social media channels. Includes developing ideas, gathering content, writing stories, and creating compelling photo and video series and assets.
• Copywriting & Brand Voice Curation: Develops and refines a holistic social brand voice and crafts platform-optimized, compelling copy that resonates across all social channels. Seamlessly blends the organization’s overarching messaging framework with social media best practices and ownable perspectives and expertise, ensuring consistent, engaging communication across all social channels.
• Campaign Integration: Collaborates and coordinates with internal teams, agencies, and external partners to align on social media content for conservation initiatives, wildlife storytelling, drive action campaigns, etc, ensuring alignment with organizational goals. Provides optimization insights and recommendations across all channels and platforms, including paid media and organic boosting efforts.
• Reporting & Insights: Utilizes analytical software and tools to measure, manage and report on social media content performance metrics, such as reach, impressions, conversions, trends, and storytelling impact, to optimize future strategies.
• Filming & On-Site Production: Provides social media creative guidance and on-site content creation support during events and filming, collaborating with production teams to ensure brand-aligned content.
• Strategic Synergy: Collaborates closely with the full social media team to support audience interaction strategies through content-driven initiatives, helping to determine what constitutes success. Provides support for influencer collaborations, community management, crisis communications, etc, as needed.
• Other Duties as Assigned: Stays ahead of emerging content technologies and platforms, adapting strategies to meet organizational needs. May include, but not limited to: facilitating cross-departmental social media training, drafting social media policies, speaking at industry conferences, executive thought leadership, competitive analysis projects, social SEO optimization, etc. Allocations may shift based on organizational needs.