ABOUT THE COMPANY

Made’s mission is to help homeowners save time, money, and stress. It starts with Made Card - a credit card designed specifically for homeowners, with unmatched rewards on mortgage payments, home improvements, utilities, and essential purchases. Each swipe powers a personalized home management platform where users can manage home systems & appliances, stay ahead on upkeep, and get help - from AI-driven guidance to in-person services - exactly when they need it most. By bringing together financial tools, data, and trusted professionals, we give people more control, more savings, and more time to enjoy the place they call home.
We’re partnered with top national players in the residential homeownership space - from mortgage lenders and servicers to real estate brokerages and home improvement providers - embedding Made into the key moments of the homeowner journey. These partnerships let us reach millions of households across the country and deliver meaningful benefits to homeowners.
Backed by top investors like Village Global, Jump Capital, Recharge Capital, Soma Capital, our leadership team brings deep fintech, mortgage, and credit card experience from Ramp, Bain Capital, JP Morgan Chase, American Express, and Morgan Stanley. We’re building the financial and engagement platform for the next generation of homeowners - one that puts the homeowner at the center, and redefines what it means to feel at home.

ABOUT THE ROLE

We’re looking for a Social Media & Content Strategy Lead to build and grow Made’s presence across social, community, and owned channels. This is a creator-first role for someone who can turn strategy into scroll-stopping posts, authentic brand moments, and content that drives both engagement and trust.
You’ll be the one telling our story to the world - showing homeowners how Made makes their lives easier and more rewarding. You’ll own the content calendar, create across formats, and work closely with the Head of Marketing to ensure every piece fits into our broader brand and growth strategy.
We want someone who has scaled content and audience growth before - either at a fintech or early-stage startup or by building their own brand from scratch.

WHAT YOU’LL DO

• Content Strategy - Develop and execute a content roadmap aligned with Made’s brand, product launches, and growth goals.
• Content Creation - Write, edit, and produce high-quality content across social, email, blog, and video formats that speaks directly to homeowners.
• Social Media & Community - Build and engage our organic social presence, growing a community around Made’s brand and mission.
• Campaign Support - Partner with growth marketing and product teams to create assets for campaigns, product launches, and partner co-marketing initiatives.
• Brand Voice - Define and maintain Made’s brand tone, ensuring consistency across all owned channels and touchpoints.
• Analytics & Optimization - Track content performance metrics, run experiments, and iterate to improve engagement and reach.
• Cross-Functional Collaboration - Work closely with design, marketing, product, and partnerships to align content with strategic priorities.