GENERAL DESCRIPTION AND CLASSIFICATION STANDARDS:

ATLDOT is seeking an engaged and detailed oriented Social Media Coordinator to assist with passenger engagement for ATLDOT managed social media channels. The candidate should have good verbal and written skills with an in-depth knowledge of the functions of social media.

KNOWLEDGE SKILLS AND ABILITIES:

This is a partial listing of necessary knowledge, skills, and abilities required to perform the job successfully, it is not an exhaustive list.

• Strong written, verbal, and interpersonal relationships, communication skills, and keen attention to detail are required.
• Strong project management and problem-solving skills with the ability to multitask and deliver results in a fast-paced, changing environment.
• Solutions-oriented approach to communication.
• Extensive knowledge and expertise working in AP format; Proficient knowledge of Microsoft Office Suite, experience with Adobe Creative Suite.
• Excellent writing and creative skills, and knowledge of editorial content best-practices
• Must be innovative and open to creative conceptualization
• Strong grammar skills
• Be a critical thinker and problem solver
• Experience with all social media platforms (LinkedIn, Instagram, Facebook, etc.)
• Team player orientated and open to collaboration
• Highly organized with superior time management skills
• Exceptional listener and communicator, able to connect with diverse audiences

These are typical responsibilities for this position and should not be construed as exclusive or all inclusive.

• Directs responses to the public that use messaging features via social media (re: Facebook messenger and/or direct messages via Twitter or Instagram)
• Internal and external engagement during inclement weather or crisis synthesize social analytics and articulate proficiencies or challenges that define ATLDOT’s brand and competencies (re: Google Analytics, Facebook Analytics, Twitter Analytics, etc.)
• Develops and curates engaging content for social media platforms.
• Assists with editing written content, graphics, video and photo content.
• Monitors comments and interact with followers along with executing leadership approved responses.
• Creates and implements digital marketing strategies to attract public interest and highlight departmental goals and achievements.
• Analyzes data and target social media KPI’s
• Collaborates with other City departments to align messaging, manage reputation and coordinate actions
• May perform other duties as assigned.

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. COA may change the specific job duties with or without prior notice based on the needs of the organization.