COMPANY: CANADIAN NIAGARA HOTELS GROUP OF COMPANIES

Join one of Canada’s most vibrant and diverse hospitality and entertainment companies! At Canadian Niagara Hotels, we operate across a wide range of world-class brands including Marriott, Sheraton, Hilton, Morton’s, Hard Rock Café, Rainforest Café, Hershey, and Starbucks — with properties and experiences spanning hotels, spas, restaurants, craft brewery & distillery, retail, and more.
We’re seeking an energetic, creative, and self-motivated Social Media Coordinator who thrives in fast-paced environments and is passionate about digital storytelling. You’ll play a critical role in shaping the online voice of multiple leading brands, helping us grow engagement, visibility, and loyalty across platforms. If you’re a visual storyteller with a strong grasp of social media trends, video and design skills, and the ability to think outside the box — we want to hear from you.

POSITION SUMMARY

As the Social Media Coordinator, you’ll be responsible for developing, curating, and publishing engaging content across social platforms. You’ll lead the day-to-day operations of our social media channels, drive strategy aligned with marketing objectives, and help enhance our digital presence with bold and original content.

MUST-HAVE SKILLS & EXPERIENCE

• 2–4 years of experience in social media marketing or digital content creation
• Deep knowledge of all major social platforms (Instagram, TikTok, Facebook, YouTube, LinkedIN)
• Excellent writing and communication skills with a strong grasp of tone and brand voice
• Experience managing content calendars and coordinating multiple brand accounts

• Develop, schedule, and manage daily content across Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIN and more.
• Maintain and execute a content calendar aligned with marketing campaigns and business goals.
• Create compelling visual content using Final Cut Pro, Photoshop, Canva, or similar tools.
• Collaborate cross-functionally with Marketing, F&B, Hotel Operations, and Retail teams to source content and ensure brand consistency.
• Monitor online conversations, respond to community questions, and engage with followers to boost customer satisfaction and brand loyalty.
• Stay current on social trends and platform updates, recommending innovative approaches and content formats.
• Track and analyze KPIs such as engagement, reach, impressions, click-through rates, and conversions.
• Support influencer outreach and content collaborations with bloggers and creators.
• Contribute to the development of social media strategy and campaign execution.