About Us
Sytsema Funeral & Cremation Services has served families with compassion, care, and dignity for generations. We are committed to providing meaningful experiences that honor the lives of loved ones and support families during difficult times. To expand our outreach and enhance our online presence, we are seeking a Social Media Coordinator / Digital Marketing Specialist to join our team.
Job Summary
The Social Media Coordinator / Digital Marketing Specialist will manage the company’s digital presence, ensuring our message of care and support reaches families in our community. This role is responsible for planning, creating, and scheduling content across digital platforms, as well as managing engagement, online advertising, and analytics.

Key Responsibilities

• Develop and implement a social media strategy that reflects the company’s values and services.
• Create, schedule, and publish content across platforms (Facebook, Instagram, LinkedIn, etc.).
• Design and manage digital campaigns to increase brand awareness and community engagement.
• Monitor, respond to, and manage online reviews, messages, and comments with professionalism and compassion.
• Maintain and update the company website with announcements, service details, and obituary pages.
• Track and report on key metrics, providing insights and recommendations for improvement.
• Collaborate with funeral directors and staff to share meaningful stories, educational resources, and event updates.
• Stay up to date with digital marketing trends and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 2+ years of experience in social media management or digital marketing.
• Strong writing, editing, and content creation skills.
• Experience with graphic design tools (Canva, Adobe Suite, etc.) and scheduling platforms (Hootsuite, Buffer, Meta Business Suite).
• Familiarity with SEO and website content management systems.
• Empathy and sensitivity in communication, especially when representing families’ memorial services.
• Highly organized, proactive, and able to work independently.

Benefits

• Competitive salary (commensurate with experience).
• Health, dental, and vision insurance.
• Paid time off (vacation, sick leave, and holidays).
• Retirement savings plan with employer match.
• Professional development and training opportunities.
• Flexible hybrid/remote work arrangement.
• Supportive, compassionate, and mission-driven team culture.

• Develop and implement a social media strategy that reflects the company’s values and services.
• Create, schedule, and publish content across platforms (Facebook, Instagram, LinkedIn, etc.).
• Design and manage digital campaigns to increase brand awareness and community engagement.
• Monitor, respond to, and manage online reviews, messages, and comments with professionalism and compassion.
• Maintain and update the company website with announcements, service details, and obituary pages.
• Track and report on key metrics, providing insights and recommendations for improvement.
• Collaborate with funeral directors and staff to share meaningful stories, educational resources, and event updates.
• Stay up to date with digital marketing trends and best practices