QUALIFICATIONS

• Diploma or Bachelor’s degree in Marketing, Communications, Multimedia Production, or other similar field.
• One (1) year of experience successfully managing one or more social media accounts
• Two (2) years of experience using various multimedia design tools (i.e., Canva, Premiere Pro, After Effects, etc.)
• Strong emotional intelligence and interpersonal skills
• Knowledge of multiple social media platforms
• Positive attitude and strong interpersonal skills
• Ability to work in a fast-paced environment
• Suitable knowledge of online marketing strategies and tactics
• High level of creativity
• Comfortable working with analytical tools and data
• Possess ability and willingness to learn new skills and software tools
• Knowledge of university community and the student lifecycle would be an asset; and
• Ability to work fluently (verbal and written) in both official languages, French and English, is required.

LAND ACKNOWLEDGMENT - AKI GAABIJIDEBENDAAGWAK

We would like to acknowledge the Robinson-Huron Treaty of 1850. We also further recognize that Laurentian University is located on the traditional lands of the Atikameksheng Anishnawbek and that the City of Greater Sudbury, also includes the traditional lands of the Wahnapitae First Nation. We extend our deepest respect to Indigenous peoples - as a sign of our continued relationship we will support Laurentian University’s Truth and Reconciliation Task Force Recommendations. Miigwech. Listen to it in Anishinaabemowin.
Laurentian University. Sudbury, Ontario, Canada. All Rights Reserved. 2025.

Reporting to the Manager, Digital Strategy, the Social Media Coordinator contributes to Laurentian University’s social media strategy and day-to-day operations on a variety of platforms. The Social Media Coordinator will be responsible for creating, curating, and publishing content across our social media channels to support student recruitment and retention. Additionally, the coordinator will be responsible for managing social ad campaigns, engaging directly with our online communities, providing training, and reporting on key performance metrics. This role will require occasional work outside of regular business hours including some evenings and weekends.

• Creates, curates, and publishes social media content including video, images, and creative copy
• Appears on-camera in video and photos to create content for social media and the web
• Operate camera and related equipment to capture photos and video footage
• Creates and maintains a social media content calendar with input from stakeholders
• Regularly updates Laurentian University’s primary social media profiles
• Provides guidance and training to stakeholders across campus on social media platform best practices
• Supports creation of ad content and configuration for social ad campaigns
• Generates reports on key metrics for organic and paid social content
• Responds to social media comments and direct messages
• Captures and shares media assets from live events
• Fosters, supports, and grows the Laurentian social media coordinator community
• Occasionally work outside of regular business hours including some evenings and weekends
• Occasionally guide work study students; and
• Performs other duties as assigned.