JOB OVERVIEW

We are seeking a creative and detail-oriented Social Media Coordinator to join our boutique studio. Products and services include jewelry, permanent jewelry, charm bar, accessories, fashion and permanent makeup. The ideal candidate will have an excellent eye for latest fashion, jewelry and accessories trends, understand latest social media trends, be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a strong understanding of content creation, and analytics to ensure that our messaging resonates with our target audience.

EXPERIENCE

• Experience in social media with a strong portfolio showcasing successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Canva) for graphic design tasks.
• Familiarity with digital marketing principles including SEO, web analytics, and content creation strategies.
• Familiar with Facebook Advertising and other paid social media strategies is a plus.
• Strong relationship management skills with an ability to engage diverse audiences effectively.
• Excellent proofreading skills with attention to detail in all written communications.
• A background in photography or video editing will be advantageous for creating compelling visual content.
  This is a part-time hourly position with opportunity for full-time position with benefits based on performance review. Join us as we continue to grow our online presence and connect with our community through innovative digital marketing efforts!
  Job Type: Part-time
  Pay: $15.00 - $20.00 per hour
  Expected hours: 10 per week
  Work Location: Hybrid remote in Sterling, VA 2016

• Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Tiktok, and Pinterest.
• Film in studio content (videos, photos) to create engaging content that aligns with the brand’s voice and goals, utilizing graphic design skills for visuals.
• Monitor social media channels for engagement opportunities.
• Conduct social listening to gather insights on audience preferences and trends to inform content strategy.
• Utilize tools like Hootsuite, Buffer, and Google Analytics to schedule posts, analyze performance metrics, and optimize campaigns.
• Collaborate with owners to ensure cohesive branding across all platforms.
• Perform keyword research and SEO optimization to enhance visibility in search results.
• Manage relationships with influencers and partners for potential collaborations.
• Oversee e-commerce initiatives through social media channels to drive sales.
• Edit videos and photographs for use in social media campaigns while ensuring high-quality standards are met.
• Proofread all content before publication to maintain brand integrity.